Why landing pages when you have a website?

This is a question that goes unanswered most of the time. If you are trying to get a landing page designed for your business by a web design and development company, not knowing its true purpose, let us give you an idea why you would need landing pages.

When you have an advertisement placed about an offer, a free trial or a new product, users are bound to click on the advertisement to obtain this service from your company. But what would happen if they get directed to your website which provides a large number of services and products? The potential customer may get confused or distracted from the initial plan and has a huge chance of leaving your website right away. And that is why you need a landing page.

Landing pages focus on the specific offer or product the visitor is looking for when they click on the ad. Therefore when clear and organized content is displayed on the landing page where the customer can directly access the service, chances of a purchase is high.

Types of landing pages

Click through

These pages are built with a click through link to another page. The main purpose for having a click through landing page is to make a user read the details of a product or services offered by your company and direct them straight to a page where it can be purchased. If designed with proper content by a proper ecommerce web design company, this page will surely increase your sales.

Lead capture/Transactional

A lead capture landing page is used to collect user data and therefor comes with some sort of a form or application which needs to be filled. Regardless whether it’s used as a method of email subscription, a registration for a competition or an offer, these pages can increase the data in your customer database. This will be a huge advantage for future marketing purposes to inform users about new products, services or offers and should be designed by an ecommerce web development company with knowledge on sales and marketing.

Reference

As the name says, a reference landing page contains details that can be referred by the visitor to the page. These can be any text, multimedia like videos, images etc. about a service you offer or general information about your business or product.

Finally, Attractiveness of the design and data organization also plays a main role. The user friendliness is a must in a landing page and this includes the simplicity of forms that needs to be filled by the customers.