Why Kitchen Appliances / Small Appliances products are growing in India post covid ?

The growth of Kitchen Appliances / small appliances in India post-COVID is driven by several key factors:

1. Lifestyle Changes & Convenience Needs

1.1.With increased remote work and hybrid work culture, people spend more time at home, driving demand for convenience-oriented appliances like air fryers, coffee makers, and sandwich makers.

1.2.The rising DINK (Double Income, No Kids) and nuclear families prefer quick and efficient cooking solutions, boosting sales of blenders, food processors, and induction cooktops.

2. Health & Hygiene Awareness

2.1.Post-COVID, consumers prioritize health and hygiene, leading to higher demand for products like air purifiers, vacuum cleaners, steam irons, and dishwashers.

2.2.Increased awareness of healthy cooking habits has driven sales of juicers, cold-press juicers, and air fryers.

3. E-commerce & Online Growth

3.1The rise of Amazon, Flipkart, Tata CLiQ, Croma, and Reliance Digital has expanded access to small appliances.

3.2Direct-to-Consumer (D2C) brands like Wonderchef, Kent, Borosil , Candes , Atomberg and lifelong have leveraged online platforms to reach tier 2 and tier 3 cities.

4. Rising Disposable Income & Urbanization

4.1Increased disposable income and urbanization are leading to greater spending on premium and branded small appliances.

4.2Young professionals and the middle-class segment are upgrading to feature-rich microwave ovens, coffee machines, and toasters.

5. Influence of Social Media & Western Trends

5.1Cooking trends on YouTube, Instagram, and Pinterest have encouraged the adoption of baking appliances, smart kitchen gadgets, and DIY food preparation tools.

5.2.Brands use influencers and digital marketing to create demand for new-age kitchen appliances.

6. Government Initiatives & Energy Efficiency Focus

6.1.The push for Make in India has led to better availability and affordability of locally manufactured small appliances.

6.2.Energy-efficient appliances with 5-star ratings and inverter technology are in demand due to rising electricity costs.

7. Expansion of Modern Retail & Organized Distribution

7.1.Growth of multi-brand retail stores like Croma, Reliance Digital, Vijay Sales, and regional electronic chains has improved accessibility.

7.2 .Exclusive brand stores for Philips, Havells, Bajaj, and Prestige are promoting premium small appliances.

8. Higher Participation of Women in Workforce

• More working women are opting for time-saving kitchen appliances like electric choppers, hand blenders, and automatic atta kneaders The small home appliances market in India is experiencing steady growth. According to Mordor Intelligence, the market is projected to expand from USD 28.58 billion in 2025 to USD 36.13 billion by 2030, reflecting a Compound Annual Growth Rate (CAGR) of 4.8% during this period. Similarly, Statista forecasts a CAGR of 5.09% for India's small appliances market from 2025 to 2029 The fastest-growing product categories include:

1. Health & Wellness-Focused Appliances

• Air Fryers – Due to the rise in healthy eating habits and oil-free cooking trends.
• Cold Press Juicers – Growing demand for natural fruit juices over packaged options.
• Blenders & Smoothie Makers – Increased consumption of protein shakes and healthy smoothies.
• Water Purifiers – Higher awareness of safe drinking water.

2. Cooking & Food Preparation Appliances

• Induction Cooktops – Energy-efficient and faster cooking solutions.
• Multi-Cookers & Instant Pots – Time-saving for home-cooked meals.
• Electric Choppers & Food Processors – Convenience for meal prep.

3. Smart & Connected Kitchen Appliances

• Smart Coffee Makers – Increased at-home coffee consumption.
• Smart Toasters & Bread Makers – Home baking trend.
• Wi-Fi-enabled Kitchen Appliances – Growing adoption of IoT in smart homes.

4. Cleaning & Hygiene Appliances

• Dishwashers – Higher adoption in urban households due to rising hygiene concerns.
• Robotic Vacuum Cleaners – Increased demand for automated home cleaning.
• Steam Irons & Garment Steamers – Hygiene-conscious ironing solutions..

5. Baking & Specialty Cooking Appliances

• OTGs (Oven-Toaster-Grillers) – Baking culture surge post-COVID.
• Electric Grills & Sandwich Makers – Easy breakfast preparation.
• Popcorn Makers & Ice Cream Machines –