Why Kirana Stores Are Still Thriving in the Age of E-commerce ????
Sunil R Sarkar
Cluster Head || 18years + experience of B2B | B2C | D2C | Fintech | Business Transformation | Sales & Marketing | Food & FMCG | F&V | Fresh |Telecom | Consumer Durables | D2H | Startups ||
E-commerce is booming, but guess what? Kirana stores are still standing strong. While big players burn cash on discounts, these small shops keep winning. Here’s why??
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The owners of Kirana know each customer by name, give quick credit, and even tell you what's new and fresh, which is something that no app can do.
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Why wait for a delivery time slot when you can call your local store right now? Many will even deliver to your door before you even finish your online purchase.
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There will never be a "out of stock" situation again at a Kirana store because they buy locally and change things up fast to keep what consumers require.
??: ???? ???????????? ????????, ???????? ???????? ?????????? There are no surge prices or shipping fees. The prices are fair, and regular customers can get an extra discount.
??: ??-???????????????? ??????’?? ?????????? ?????? ‘????????????’ ???????????? Need a product at odd hours? Looking for an easy way to return an item? The owners of Kirana stores?make it happen.
??: ????????, ??????, ????????????—???????? ???????????? ???? ?????? Compared to apps, these retailers provide more payment options, such as digital wallets to monthly dues.
??: ???????? ??????????, ?????? ???????? ?????????????? The majority of Kirana stores have gone digital, forming partnerships with B2B suppliers, accepting orders over WhatsApp, and even having listings on quick-commerce platforms.
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In a world obsessed with speed and convenience, they’re the original quick commerce. While e-commerce burns money, Kirana stores build relationships—and that’s their real edge. Do you still prefer online shopping over your trusted baniya? Let’s discuss in the comments! ????