Why Keep SMM and SEO Separate?

Find out the logics of why should you have two different vendors to handle your #SMM and #SEO

Clients often question us when we advise them to have two different vendors for Social Media Marketing (#SMM) and Search Engine Optimization (#SEO). Both are two very important #digitalmarketing activities in today’s internet-led era, when your business must be present online to expand your reach and grow your brand stature.

At Write Solutions, an all-woman advertising and digital marketing outfit, based in Mumbai, our core is #contentmarketing, so we deliberately decided to not dilute this service with #SEO, which is a technical skill of an altogether different nature. You can access our #SMM portfolio here.

In our 13 years of existence in the business, we have understood that #SMM is more creative a field and #SEO more technical, sort of right and left-brain activities and it’s often difficult (not impossible) to make the twain meet.

To make this difference clearer, here’s an analogy – if SMM is the front-end of digital marketing, SEO is the back end. #SMM will make your social media (#Facebook, #LinkedIn, #Twitter, #Instagram etc) pages look good, while an #SEO expert will figure out the #keywords and other strategies at the backend to make your #SMM content pieces more searchable.

Another one, rather far-fetched, but still applicable is, About and Below the line marketing. If SMM is Above the Line (#ATL) marketing; SEO is Below the Line (#BTL) tactics, of conventional advertising world. #SMM is seen and heard; #SEO is strategized.

For best outcome, and if you are a small or medium business that does not have a big budget for #digitalmarketing, to be able to bring a big agency on board, but may have separate departments for handling these two functional aspects, your best bet could be hire two vendors for #SMM and #SEO, ensuring that they have good synergy while working together.

The co-ordination might come across as a tad tedious, but doing so will have you optimize your budget and hire core specialists from each field.

Watch this space for more.

Till then, for any queries, shoot your mails to [email protected]