Why job specs are outdated, and what to do instead.

A stuffy job spec won’t cut it anymore. More and more companies are consciously building a strong employee brand.

Top candidates are spoiled for choice; believe it or not, a headhunter has likely approached your skilled employees at some point. They don’t just look for roles; they look for reasons. Reasons to believe, engage, and invest their talent in your mission.

Great talent wants to be part of something greater. They want culture, purpose, and passion. They want to see themselves in your brand story. ??

Think of your employee brand as the employment window of your company, not just the face it presents to the world. It's what hooks candidates in and informs them of your company's values and mission.

But how do you infuse your job specs with your employee brand?

??? Speak their language: Use a tone that resonates with the candidates you want to attract. If you're after innovators, use language that screams innovation.

?? Showcase your culture: Highlight testimonials, behind-the-scenes content, and stories that reflect your company's unique environment and ethos.

?? Emphasize growth: Top talent seeks growth. Show them paths for advancement and learning within your organization.

?? Align with values: Candidates look for companies whose values align with their own. Make yours clear and prominent.

??? Flexibility is key: Highlight work-life balance and flexibility options that show you value their time outside of work.

In essence, your job spec should transcend a list of requirements. It should shout, “Here’s a glimpse into life at our company, and here’s why you want to be a part of it!”

So, before you post that job spec, ask yourself: Does it breathe the essence of our employee brand?

Because if you’re not painting a picture of a workplace that feels like destiny calling, the best talent will scroll on by.

And remember, in the world of talent attraction, it’s not about who has the flashiest job spec, but who tells the most compelling story.

Cultivate a magnetic employee brand, and watch the best of the best come knocking at your door.

#TalentAcquisition #EmployerBranding #EmployeeExperience