Why It’s Time to Stop Just Consuming and Start Building

With digital penetration rates soaring worldwide, not leveraging social media to build your brand could be a missed opportunity. Every day, we spend hours online: working, shopping, learning and browsing. For many, these platforms are simply a place to pass the time, but if you are keen and intentional, they are a powerful tool for establishing your personal and professional identity (read personal brand).

Did you know that Kenyans ranked first in the world for the amount of time we spend on social media according to research conducted by Visual Capitalist? (See below snap)

I wasn’t too surprised though to be honest. What do we do when on the mat? Remove our phones. How about when in a queue waiting to be served? Remove our phones.

But the bigger question for me is:

Are you utilizing social media to build your brand or you are just a consumer?

If you’re on the consuming end, don’t worry, it’s never too late to get started.

Here’s How to Start Building Your Brand on Social Media:

1. Share Professional Insights

Are you a financier, a salesperson or maybe a teacher? Share insights about your work, the value you bring, and what others can learn from your expertise. This is thought leadership.

2. Show Your Passions

Beyond work, what do you love doing? Whether it’s baking, painting or hiking, sharing personal interests helps people see your authentic self, showing your values and how you maintain work-life balance.

3. Curate Content That Adds Value

Your media consumption says a lot about you. Are you learning from content that elevates your skills or inspires you? Or are you simply consuming whatever comes your way? Being intentional here speaks volumes.

4. Build a Meaningful Network

Who you follow and connect with matters. Following industry leaders and individuals with shared interests can enhance your network and deepen your influence.

5. Engage with Purpose

?Your interactions reflect your values. Are you supporting others, engaging in constructive discussions or sharing insights? Purposeful engagement reveals a lot about your approach to relationships and ideas.

Remember, this isn’t limited to just one platform. Whether it’s LinkedIn, Instagram or Twitter, each platform offers a unique way to tell your story. The key is to know what to share and where.

There’s never been a better time to build a powerful online brand. I’m offering a few exclusive slots for personalized strategy sessions, including a 20% discount as we close the year. With these strategies, you’ll be equipped to establish a brand that truly stands out and resonates.

Spots are limited, so don’t wait! Message me today to book your session and step into the new year with a brand that does more than exists, it thrives!

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