Why It’s So Hard to Stand Out Online (When a Presidential Candidate Dumped a Bear’s Body in Central Park and No One Even Noticed)

Why It’s So Hard to Stand Out Online (When a Presidential Candidate Dumped a Bear’s Body in Central Park and No One Even Noticed)

The internet is a wild, chaotic place where you can read about someone's DIY sourdough journey one minute and then stumble across the shocking fact that a former presidential candidate once sawed off a whale’s head, strapped it to his van, and drove back to New York while his family wore plastic bags on their heads to avoid getting "whale juice" on them. And yet, that barely makes a blip on the digital radar. Yes, you read that right.

The problem? We’re bombarded with so much content every single day that no one seems to have enough brain cells left to care about these bizarre events. Think about it—an ex-candidate suffered from a brain worm that ate portion of it (and died most likely from mercury poisoning), loaded a dead bear in his van for future culinary experimentation, and dumped said bear in Central Park after pretending it died in a tragic bicycle accident. Still, the headlines fly by, and we collectively shrug, scrolling on to the next viral dance trend. On a side note, the CDC has warned that you shouldn't eat bears, as they have...worms.

Standing Out in the Digital Age: Why Are You Even Trying?

Let’s face it: with news like this slipping under the radar, what hope do the rest of us have of grabbing attention? We’re all just trying to break through the noise. You post a tweet or a blog, hoping someone—anyone—cares about your latest insights on productivity hacks or whatever. Meanwhile, across the digital void, stories of vehicular bear-smuggling barely even trend. Why? Because we’ve officially hit peak content. Every hour, thousands of new videos, articles, and questionable TikTok challenges pop up online, each one more outrageous than the last.

In a world where the headline “Ex-Candidate Stages Bear’s Death as Bicycle Accident” gets overlooked, it’s no wonder that your meticulously crafted Instagram post of latte art didn’t quite get the engagement you were hoping for.

Everyone Is Screaming Into the Void

The real problem? Everyone has a megaphone these days, and the internet has made it so easy to share things—no matter how mundane or unhinged. People are flooding the digital streets with endless content, whether it’s a photo of their lunch, an impassioned think piece on cryptocurrency, or a Facebook status update about the neighbor’s noisy lawnmower. We’re all just screaming into the same deafening void.

But amidst the noise, you have to be the one who breaks through. How? Well, here’s the kicker: you can’t just be part of the static. You have to rise above it. And apparently, even doing something as memorable as chopping off a whale’s head and strapping it to your van like a grotesque hood ornament still isn’t enough.

The Bizarre Isn’t Bizarre Anymore

This is the crux of the problem: the bizarre has become normal. A presidential candidate could develop brain rot from a parasite, skin a bear, and decapitate a whale—all in the same news cycle—and people would barely blink because there’s always something newer, weirder, or more sensational right around the corner. That guy could’ve gone full Moby-Dick and declared vengeance on the whale, and still, the internet would just say, “Huh. Interesting,” before moving on to a meme about avocado toast.

Remember when the weird and extraordinary were actually surprising? Now, you can stumble upon a random tweet about a guy who ate spaghetti out of a shoe, and instead of being shocked, your brain registers it as: “Eh, typical Tuesday.” We’ve reached a point where content overload means that nothing really surprises us anymore.

How to Actually Break Through the Static

Let’s be honest: going viral is like catching lightning in a bottle, and sometimes the internet is just too distracted by whale-head conspiracies to notice. But there are a few ways to give yourself a fighting chance:

  1. Be original—just not whale-head-original: Posting the same type of content everyone else is creating isn’t going to help you stand out. Sure, the guy who tried to stage a bear accident thought he was being clever, but what he forgot was that originality is key. You need to surprise people, but in a way that’s still digestible. Go ahead, be quirky—but maybe leave the wildlife alone.
  2. Tell a story people can’t ignore: It’s not just about what you’re saying, but how you say it. If someone had turned the ex-candidate’s bear caper into a Netflix documentary (complete with a chainsaw-wielding cliffhanger), maybe the world would’ve paid more attention. Focus on crafting a compelling narrative. If you’ve got a great story to tell, make sure people want to hear it.
  3. Embrace the absurd: In a world where someone can drive five hours with a whale’s head tied to their van, you have full permission to get weird—but be strategic about it. The key to breaking through is embracing the absurd without becoming just another wild headline. You don’t want to be the whale guy. You want to be the one people talk about because of your clever take on the absurdity of life.

Good Luck, You're Gonna Need It

Ultimately, standing out online is harder than ever because we’re all competing for attention in a sea of insanity. If a presidential candidate can dump a bear in Central Park and it barely registers, your clever little blog post might not get the attention it deserves. But don’t give up just yet. If there’s one thing we’ve learned from this chaotic media landscape, it’s that sometimes, the right amount of weird and wonderful can break through—even if you have to metaphorically strap a whale head to your van to do it.

FAQs:

1. Is the internet oversaturated with content? Yes. Absolutely. There’s so much content that even news about bear-smuggling, whale chain sawing, worm infested candidates don't stand out.

2. How can I make my content stand out? Be unique, tell a compelling story, and embrace the absurd—but don’t go overboard. Keep it relatable.

3. Is shock value the only way to go viral? No, but it helps. However, focusing on storytelling and creativity tends to have more lasting impact than pure shock.

4. What’s the best type of content to post online? The type that resonates with your audience. Whether it’s funny, informative, or thought-provoking, make sure it speaks to people’s interests and emotions.

Ray Main

President and Owner | Succession Planning, Business Evaluations

2 个月

Is the Chain Saw Elon Musk????

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