Why It's Important to Work on a Marketing Strategy for Your Business Idea Before You Launch

Starting a business is exciting. You have a great idea, you invest in setting up the business, and then you’re ready to launch. But then reality hits—you don’t have enough customers, leads are slow, and conversions aren’t happening. That’s when many business owners reach out to me, asking for help with Digital Marketing.

The problem? They skipped one crucial step—marketing strategy.

Why Marketing Strategy Should Come Before Launch

Over 60% of my clients follow the same pattern:

1. They get an idea ??
2. They invest in setting up the business ???
3. They call me to promote it ??

But by that time, they’ve already spent a lot of money on infrastructure, products, or services—without validating if there’s a market for it.

What do they miss?

• Studying the competition – Who else is offering the same product/service? What are they doing right (or wrong)?
• Identifying their ideal customer – Who exactly will buy from them, and what are their pain points?
• Creating a clear positioning – Why should someone choose them over competitors?
• Defining marketing channels – Should they focus on Google Ads, SEO, social media, or influencer marketing?

The Cost of Skipping a Marketing Strategy

By the time they come to me, many entrepreneurs have already invested in inventory, office space, or even a website—without knowing if customers will actually come. This leads to:

? Wasted money – Resources get spent on things that might not work.

? Slow growth – Without a plan, marketing efforts take longer to gain traction.

? Frustration – Business owners expect quick results, but digital marketing is a long-term game.

What You Should Do Instead

Before launching your business, focus on these four key marketing steps:

1?? Market Research – Analyze competitors, industry trends, and demand.

2?? Define Your USP (Unique Selling Proposition) – What makes you different and better?

3?? Plan Your Marketing Funnel – Understand how customers will find you, engage, and convert.

4?? Test Before You Invest – Run small ad campaigns to validate demand before spending big.

Final Thoughts

Your business idea might be great. But without a marketing strategy, success becomes a gamble. Plan your marketing before launching, and you’ll have a clear roadmap to attract customers and grow faster.

Have you ever launched a business without a marketing plan? What challenges did you face? Let’s discuss in the comments! ??