Why it's important to hire a Webdesign Agency with SEO Expertise for your Service Business
Div Acharya
| Entrepreneur | Director | Co-Founder at Artmellows Custom Figurines Studio| Art of Gifting In Business
Not every digital agency has experience with all types of digital marketing. So, if you need your website work done, make sure to hire a digital agency that also specialises in SEO.
Why is this the case? Do you ask?
Whether you have an online business or a physical retail store, your website serves as the online Entrance and Reception of your company. When you hire a Sales Rep you want someone with a good personal presentation, someone who is good at making sales(Obviously), provide relevant information to your clients, because they are the face of your company. We have been Observing, many websites that of professional Service providers are Just Online Billboard with very little or Nil Traffic to their website.
Don’t let your website let you down with Out a proper and well-made SEO Strategy as Foundation. Because Just a Nice looking website design does not bring in any traffic, But SEO+ Good Web design can bring a Lot of Traffic to your website.
Not Just Content-It's SEO Content
Did you know that your potential customers will read your content for an average of 5.59 seconds before making a (Swift ) decision on its relevance, quality, and credibility? That means you must create the highest quality SEO content possible in order to attract potential clients. So, in addition to a visually appealing website design and some content, you’ll need high-quality content to give that design substance and make it relevant to your customers.
Pro-Tip: Consider packaging some of your content in other formats, such as videos, infographics, charts, or interactive elements, to make it easier to consume.
Local SEO
If you want to Be The Talk Of The Town And Grow Big Locally your Business needs Highly Targeted Local SEO!
Local SEO (search engine optimisation) marketing is an effective way to market a local business online. As your online presence is locally optimised, your business will attract high-quality traffic from relevant local searches. This is a great way to build a wide local audience and climb SERPs (search engine result pages).
Related: Local SEO
City pages SEO
City Pages can help you reach out to new customers in nearby service areas and cities.City pages are an effective way for your company to find new Google search customers in various surrounding areas and markets.
Pro-Tip:City Pages are created using strong SEO strategies to put you in front of potential customers who are looking for your type of company AND who live in neighbouring metro areas.
Related: City Pages SEO
“My rule of thumb is build a site for a user, not a spider.”– Dave Naylor (@DaveNaylor), Bronco.co.uk Managing Director
SHOW UP STRONG IN GOOGLE SEARCH
SEO When you get it right, there are multiple benefits. You can:
- Boost your website’s ranking.
- Attract more localised web traffic.
- Highlight different solutions to customers from each location.
- Create different calls-to-action on each page.
- Include more internal and external links.
- Eliminate the costs of maintaining separate domains
Wrapping up
SEO is not easy, it takes time to give results, and the reality is most businesses are not focused on search engine optimisation and marketing. When your local service Business shows up in the Google Map in Local pack, Obviously you will the one that gets the phone call. We always suggest focusing local and on targeted traffic that will bring you qualified leads.
Need Help From a Digital Marketing Agency in Melbourne with Web Design & SEO Experience?
At DigitallyDiv Agency, we provide essential services in Web design, content writing, social media, SEO, and business development to small and medium-sized service businesses. We have everything you need to optimise your digital marketing under one roof. If you know you need to improve your website design but don’t know where to begin, give us a call at +61 0428247791 today.