Why iPhone was born to be a winner?
Rajesh Srivastava
Former CEO JK Helene Curtis,Adjunct Faculty IIM Indore(08-15), Corporate Trainer, Coach / Mentor to Start ups, Penguin Best Selling Author of 'The New Rules of Business' & 'The 10 New Life Changing Skills'
‘iPhone is revolutionary & magical product that is literally five years ahead of any other mobile product,’ With these words, on 29th June 2007, Steve Jobs introduced iPhone & had prophetically added, ‘once in a while a revolutionary product comes along that changes everything’.
10 years later, the prophetic words of Jobs ring true. iPhone has sold over a billion phones & even today neither its magic nor its impact is showing signs of waning.
Here are the reasons why I feel that iPhone was born to be magical:
1. Intuitive: iPhone was designed to be intuitive - it did not require us to read a manual to use it.
2. Impossible: Impossible challenges were given by Jobs & accepted by designers. For example, Jobs wanted iPhone to be operated with ‘one’ button - at a time when users had to dial / punch innumerable buttons to make a call!
3. Vibration: In earlier generation of communication device, sound was used as a signal to get users to act. iPhone introduced ‘vibration’ to the armoury of phones to get its users to act!
4. Enrich: It enriched our lives in multiple ways for the better. It brought news, music, photography, and library & more to our fingertips; for us to savor & enjoy at our convenience. Take a simple feature like maps – it ensured that we would never get lost in any city!
5. Design & Assembly: iPhone boldly said - Designed by Apple in California. Assembled in China. It separated the design & manufacturing of products.
6. 3 feet: iPhone set the tone that it was never more than 3 feet away from us even when we sleep!
7. Connected: Always - with friends & work!
8. Fast Following: Scores of companies started ‘copying’ iPhone & an euphemism was coined - fast following. It sounds so much better than ‘copying’!
9. Sharing: Made ‘sharing’ trendy!
10. Dent: It dented the power of mobile carriers.
11. Shift: Action (& life) shifted from desk top to mobile screen
12. Accessories: Sprouted an industry estimated to be over $ 100 billion compromising of covers, charging docks, ear buds & more
13. App Store: It gave birth to App Store
14. Sharing Economy: It laid the foundation on which the Sharing Economy was born – giving birth to Uber, Airbnb …
15. New Industries: It spawned new industry - mobile payment, Self-publishing …
16. Design: It was so well designed that at every touch point we had a memorable experience resulting in creation of pleasurable experience, which made us fall in love with it!
17. Love: Sounds silly, but It made us not just fall in love with an inanimate object but 'lust' for it!
On the down side, iPhone has also resulted in:
18. Privacy: The concept of privacy has got redefined & unfortunately taken a back seat
19. Addiction: It gave us such a pleasurable experience when using it that many of us got addicted to it.
20. Orphans: It is on the rise. Many children have become ‘smartphone orphans’ because the parents instead of spending time with the children are glued to their smart phone!
Bottom Line: iPhone has changed our life forever & in many ways for the better, provided we do not get addicted to it!
It also put Apple on the road to becoming the world’s most valuable company (Market Cap: $ 800 billion) & on track to becoming the world’s first trillion-dollar company.
What do you think? Has it changed the world – for the better or worse? How has it impacted your life? For better or worse? Please do share your thoughts & enrich the conversation.
Just wanted you to know that I am doing a workshop titled, ‘Innovation and Design Thinking - Key To Success in a Volatile World.'
The workshop will be held at Jain Oswal Club, Mithila Society Internal Road, Ayojan Nagar, Ahmedabad, on 2nd July’17 (Sunday) between 2 – 6 pm.
The workshop will introduce you to the following concepts:
? What is Creativity?
? What is Innovation?
? Are Creativity & Innovation same or different?
? What are the different types of Innovation?
? What is Design?
? Introduction to Design Thinking?
These concepts will be introduced to you through a story telling format so that not only can you remember them but practice & introduce them to your colleagues!
On multiple occasions, I have been invited by MNCs to do this workshop & the feedback collected at the end indicated that participants gained immensely from attending it.
I personally invite you to attend the workshop. You are sure to gain from it immensely.
You may book your seat by clicking here.
SMJ khajedih
4 年Expensive #iphones
Looking for Full Time Opportunities
6 年The single biggest factor and the focus of Macworld 2007 when iPhone was unveiled was iOS. The software itself was revolutionary and was made to work by Apple in a magically intuitive way on a device that could be chucked into one’s pocket with ease. Consequentially what Apple could successfully do was shift the focus from Hardware to Software which in turn lead to lesser transformations as far as the former was concerned and tailor made the latter for both the previous and future iterations of the device. The demise of Nokia, Blackberry and other telecommunication giants was an outcome of an amalgamation of radically advanced software which could be flexed by people using a prodigious interface and later develop their own applications and proliferate them via A global platform ie the App Store to generate billions in revenue for both Apple and Developers while simultaneously enriching people’s lives globally. That’s exactly why coding is so imperative and indispensable because the next revolution in mobile computing can only be sparked of by an optimal blend of Augmented Reality and Coding. One might not see the immediate results of the same but the future is horrendously exciting.
Parts Manager | 32+ Years of Exp | Operations Management | Ware-house Management | Inventory Management
6 年TOTALLY DISAGREE, IF CUSTOMERS OF THE WORLD WANTS THEY CAN BRING CHINESE BRAND ON THE TOP OF THE WORLD
RF RAN engineer | Deployment | Performance | Network Optimisation | KPI analysis
6 年Totally agree. That thing change our lives forever