Why investing in UX research is beneficial for startups?

Why investing in UX research is beneficial for startups?

Developing a product requires a good understanding of your target audience. But UX research enhances this knowledge to another level. One result of UX research is tremendous impact on your overall spending by understanding your users need and greatly increasing your chances of success.

What is UX research?

The process of UX research requires placing an initial version of the product in front of a group of users and observing how they interact with this sample. This is a great way to confirm the design choices you’ve made and also find errors and flaws in your product’s use. During these tests, study the behavior of users when interacting with the product. Encourage participants to express their feelings about it.


A common misconception about UX research is that it is very expensive and time-consuming. In fact, there are a wide range of techniques and approaches to help you reduce costs. If you are a small startup and you are lacking financially, You can borrow money from your family and friends. This allows you to expand specifically and keep costs down.


We know our users well enough!!

Here we have an interesting question: How do we get information about our users? Businesses usually use analytics and A/B tests to determine the personality effects of users/buyers. Although these methods help us to know our customers, they have a reducing nature. Poor data can reinforce false beliefs about our users. Simply knowing that a person prefers A to B provides little information about how they feel about a product. The best way to truly understand users is to let them speak their minds. so this’s the reason why “ UX research “ is the essential for a good and competitive product in today’s world.


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Shadi Jahanara

Back-end Developer at Yara Sanaat Mehr

1 年

Thank you for sharing this interesting article.

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