Why is Investing in SEO Important for Your SaaS?

The SaaS industry has seen a boom in the last few years. The primary reason is the increasing popularity of remote software solutions that fit both users' personal and business needs. This has in turn made the SaaS industry increasingly competitive.

However, even though the popularity and growth of the SaaS market have been at their epitome for a couple of years, according to statistics, around 92% fail within their first three years. To tackle that, optimization is the solution. Optimization is becoming all about giving the most personalized experience to users and since the text is the foundation of search, you need to optimize it to improve your rankings and drive qualified traffic to your site which is why SEO matters.

Not just to get you a higher ranking in the SERPs but to bring you the leads you've always wanted.

SEO can make or break your "Google" ranking, and since the SaaS market is fiercely competitive, even minor modifications can turn the tables. Whether you've just started or have been on the scene for a long time, getting more MQLs will always be at the top of your list. And if you don't want your SaaS to end up in the startup graveyard, you need to up your SEO game. As a SaaS business, you need to put your products in front of as many people as possible. That means generating and converting organic traffic.

SEO is the cornerstone of any acquisition and nurturing strategy. Quality SEO can reduce the cost of customer acquisition by 87%. That means you'd be paying WAY less—for better ROI. A robust SEO strategy will drive sustainable growth for your SaaS.

However, generic SEO tactics won't work well for SaaS businesses as it’s more niche focussed. You need to customize your strategy based on your target market and audience. SEO has always been the go-to strategy to boost online presence and acquire the right customers for SaaS businesses.

With the ever-increasing competition in the SaaS world, gaining quality leads without a perfect SEO strategy in place is quite difficult. With that said, there are quite a few reasons why SEO should be on top of your acquisition strategy.