Why Investing in OTT Streaming TV is Smart in 2024

Investing in OTT streaming TV has never been more advantageous. With a political year here, the demand for advertising space is skyrocketing. More viewers are turning to streaming over traditional broadcast and cable TV. This shift opens up incredible opportunities for investors.

Why Invest in OTT Streaming TV Now?

Political Year Advertising Benefits Political campaigns are a major driving force for advertising spend. During a political year, the competition for broadcast TV spots increases, driving prices up. OTT streaming TV offers a more affordable alternative. Campaigns can reach a larger, more engaged audience without the hefty price tag of traditional TV.

Increasing Viewership Trends OTT platforms are seeing unprecedented growth in viewership. More people are cutting the cord and opting for streaming services. This trend is expected to continue, making OTT a lucrative investment. According to a December 2023 forecast, OTT will account for more than half (53.5%) of US video subscription revenues by 2025, reaching $71.92 billion. Additionally, US OTT subscription revenues are on track to overtake traditional pay TV subscription revenues in 2025 for the first time. The flexibility and variety of content attract a broad audience, ensuring consistent viewership.

Comparing OTT Streaming to Broadcast and Cable

Cost Efficiency One of the most compelling reasons to invest in OTT streaming is cost efficiency. Traditional TV advertising can be prohibitively expensive, especially during peak times like a political year. OTT streaming allows advertisers to reach a similar or larger audience at a fraction of the cost. Additionally, you can reach your target audience more cost-effectively, achieving a better ROI with less money.

Audience Reach OTT platforms offer unparalleled audience reach. Viewers can access content anytime, anywhere, on any device. This accessibility increases the potential audience size far beyond what traditional TV can offer. The more people watching, the greater the accessibility to device inventory, compared to TV, where we are limited to certain households. Advertisers can target specific demographics more effectively, maximizing their investment.

The Impact of Live Sports on Streaming

Football Season and OTT Platforms Live sports are a major draw for viewers. With the football season approaching, OTT platforms are gearing up for increased viewership. Streaming services like Hulu Live, ESPN, YouTube TV, and others provide extensive coverage of live sports. This attracts a dedicated and engaged audience, making it a prime time for investment.

Other Popular Sports on OTT Football isn’t the only sport benefiting from OTT streaming. Basketball, baseball, soccer, and other sports also draw significant viewership. These sports seasons ensure a year-round audience for OTT platforms, providing consistent opportunities for advertisers and investors.

Maximizing Your Investment in OTT Streaming

Selecting the Right Platforms Choosing the right OTT platforms is crucial for maximizing your investment. CF search Marketing owns its own DSP (Demand Side Platform) which allows our advertisers to get premium inventory and have complete control and transparency for out clients.?

Targeting Your Audience Effectively Effective targeting is key to a successful investment in OTT streaming. Utilize our advanced targeting options available on streaming platforms. Focus on in-market shoppers, demographics, viewing habits, interests, and first-party data through CRM and ShopperID to ensure your ads reach the most relevant audience. You’re also able to retarget audiences with OTT/Display from website visits, increasing the chances of conversion. This precision targeting leads to higher engagement and better returns on investment.

Conclusion

The landscape of TV viewing is rapidly changing, with OTT streaming leading the way. Investing in OTT streaming TV now, especially during a political year, offers numerous benefits. From cost efficiency to increased viewership, the potential for high returns is substantial. By choosing the right platforms and targeting your audience effectively, you can maximize your investment and tap into this growing market. With OTT subscription revenues set to overtake traditional pay TV by 2025 and reach $71.92 billion, now is the perfect time to invest.