Why Investing in Candidate Experience is Worth It - Candidates are customers

Candidate experience is becoming increasingly important for employers and organizations, as it affects not only their short-term recruitment successes but also their long-term success. A candidate’s experience has been proven to directly impact an employer's ability to attract top talent, reduce turnover rates, and create a more positive workplace culture. Furthermore, the effects of a poor candidate experience can be felt far beyond just one applicant; negative reviews on sites like Glassdoor or bad word-of-mouth can lead to potential candidates choosing to apply elsewhere.

Here’s why candidate experience matters and how you can use it to your advantage.?

What Is Candidate Experience??

Candidate experience refers to the experience that job seekers have when they apply for positions at a particular company. This includes everything from their initial introduction to the company to their interactions with recruiters and even their onboarding experience after they are hired. A positive candidate experience can help companies attract top talent more efficiently by ensuring that potential candidates have enjoyable experiences throughout the recruitment process.?

The Benefits of Investing in Candidate Experience?

Investing in candidate experience has many benefits for companies. For one, it helps create a positive impression of the company among potential candidates, making them more likely to accept job offers if they receive them. Additionally, it can increase employee retention rates, as employees who have had positive experiences during the recruitment process are more likely to stick around once hired. Finally, investing in candidate experience allows companies to better understand their target audience and tailor their recruitment processes accordingly – making it easier for them to find qualified candidates who fit nicely into their organization.? ? ? ? ? ? ?? ?? ?? ?? ??

Candidate Experience Impacts Your Bottom Line?

One of the most potent arguments for having an applicant-friendly recruitment process is that it can save your company money in the long run. A study by Bersin by Deloitte found that improving the candidate experience leads to higher quality hires and reduced costs per hire - making for a win-win scenario. That same study also found that companies with a positive candidate experience had 50% lower cost per hire than those with a negative one.?

Candidates Reject Poor Experiences?

It should be surprising that candidates are not too keen on applying for jobs with bad experiences. According to research from Glassdoor, more than half (53%) of job seekers will reject an employer because they had a negative recruitment experience. If you have an inefficient or overly complicated application process, you are likely turning away valuable talent without realizing it!?

Good Experiences Lead to Quality Hires?

Candidates with good experiences while applying are more likely to accept offers when they receive them - and stick around once they start working! Research conducted by Talent Board found that 78% of job seekers with excellent experiences said they accepted their offer right away, compared to just 56% of those with poor experiences. Additionally, 89% of these top performers were still employed after six months – illustrating how important it is for employers to get the candidate experience right if they want quality hires who will stay around for more extended periods.?

How Companies Can Invest In Candidate Experience?

There are several ways that companies can invest in candidate experience, depending on their budget and the resources available. For instance, companies can host virtual events where potential candidates can learn about open positions and ask questions directly from recruiters or other representatives from the company. They can also ensure that their recruitment processes are as streamlined as possible so potential candidates can handle long wait times and confusing paperwork/procedures. Finally, companies should strive to provide personalized feedback to applicants, so they feel valued throughout the process – even if they don't get hired!?

Candidates who have had positive experiences during the recruitment process are more likely to accept job offers when given them — plus stay with a company longer when hired — investing in a good candidate experience is an invaluable tool for any business looking for top talent quickly and efficiently. By hosting virtual events, streamlining recruitment processes, and providing personalized feedback throughout the hiring process, businesses will ensure that every potential hire has a pleasant journey from start to finish when considering working with them!