Why invest in social networking now?

If you’re reading this, you probably already know the answer to this question. The world has changed. Fewer in-person meetings, events, and conferences means you have to invest more time building relationships on digital social networks. 

Your personal network of business contacts is one of your most valuable assets – perhaps, the most valuable. The social capital you have accumulated in your relationships, in the form of trust, reciprocity, good will, and respect can help you succeed in many ways, including referrals, references, new opportunities, partnerships, and more.

Social capital, along with financial and human capital, is one of the three main catalysts for business success. By investing your time and attention in online social networks right now, you can grow your social capital while supporting and strengthening your network.

How can we help you?

Relationships don’t build themselves – and you can’t really hire someone to do it for you. Here’s how we can help increase your capacity and position you for success in social networks.

First, we bring a strategic focus to your social networking.

It’s not enough to simply share articles on LinkedIn or Twitter. You need to focus your efforts on specific, high-value people who are relevant to your business. You already know many of these people – they are customers, prospects, peers and industry friends. We’ll help you find key industry influencers who can amplify your voice.

Second, we do the time-consuming work to support your relationship building.

We listen and identify LinkedIn conversations in which you should be participating. We curate and find great content to share in your network. We can even manage your personal social accounts and share that content for you. 

Finally, we help you clarify your vision and effectively communicate your thought leadership.

We can collaborate on your writing or ghostwrite for you. 

What differentiates us?

Our services are tailored to a sophisticated business leader with high emotional intelligence and limited time to spend in online social networks. We bring:

Knowledge of Market – We bring deep knowledge of market verticals, including finance and technology innovation, and we leverage our relationships with top social media influencers in these areas to help our clients gain visibility.

Proven Track Record – We have demonstrated positive business outcomes for our clients, including increased social network visibility and engagement, recognition of their thought leadership and new relationships with key industry influencers.

Hands-on Experience – As early adopters of social media technologies, we have developed an effective social networking methodology through direct, hands-on experience that is supported by a talented team of associates working collaboratively. 

How do we measure success?

“Not everything that counts can be counted, and not everything that can be counted counts.”

Measuring social media engagement – tracking your impressions, clicks and likes – has its place, but only takes you so far. 

Our goal is to help you build real relationships with real people through increasing your social media visibility and engagement. It’s precisely these relationships that drive the ROI of social networking. And it pays off in all the ways high-value relationships help a business leader succeed – enhanced reputation, increased social proof, new opportunities and partnerships, and word-of-mouth referrals.

Here are some examples of the benefits our work delivers for our clients: 

• Raise visibility before meetings: Our clients make a lot of sales calls and it helps when the prospects they are calling on mention, unprompted, that they’ve been following their content shared on LinkedIn. You need to get prospects' attention.  
• Achieve industry recognition: Some of our clients have received recognition on top industry influencer lists within 12-18 months of starting their work with us. Customers will feel more confident buying from recognized industry experts.
• Guest posts on top industry sites: We help our clients communicate their thought leadership as guest posts on leading industry websites and appearances on podcasts. This kind of social proof drives sales.
• Thought leadership: We produce compilations of industry trends for clients to publish and share. This kind of insight helps individuals and firms demonstrate expertise while attracting prospects seeking answers to how their industry is evolving.
• High-value introductions: We make warm introductions of our clients to key influencers in their market space and then facilitate relationship development. Who you know matters as much as what you know.

What are people saying?

“Jay Palter is the industry best.” ~ Danielle Guzman

"For the past five years, Jay Palter has created one of the most anticipated and respected lists of influencers in the banking industry." ~ Jim Marous

"In the Marketing Olympics, Jay Palter is a Social Media Gold Medalist." ~ Craig Iskowitz

"Jay makes understanding, building and leveraging social capital easy." ~ Jeff Marsden

Interested in more reading on the topic of business social networking as complement to marketing and public relations, read these articles:

• Build Your Social Capital on LinkedIn in 30 Minutes a Day
• Tips for Mastering the LinkedIn Algorithm
• Social Networking Just Got Way More Important Because of Coronavirus
• Social Selling, Personal Brand and Giving to Get
• Influencer Marketing and the Importance of Social Capital
• How to Design and Implement an Influencer Marketing and Content Plan
• 10 Things Every Professional Should Be Doing to Nurture Their Business Network and Reputation Online
• Top Fintech Influencers All Financial Executives Should Follow

For more information on our services:

• Visit JayPalter.ca; or
• Email Jay Palter; or
• Schedule a free consultation and let's have a conversation.