Why Introverts Make Better Virtual Networkers

Despite common perceptions, introverts possess unique strengths that can give them an edge in the online world. Let's explore how introverts can leverage these strengths and navigate the digital landscape effectively.

The Power of Introversion To Be More Effective Networkers

Contrary to popular belief, introverts make up a significant portion of the population. A recent YouGov study (2023) revealed that 39% of Americans identify as introverts, with 9% considering themselves completely introverted. However, there's a widespread misconception about the advantages of extroversion. The same study found that most Americans perceive extroverts as having significant advantages over introverts in public speaking (70% vs 8%), meeting new groups (69% vs 8%), and one-on-one introductions (50% vs 14%).

But here's the twist: research shows that introverts excel in reading social environments with greater detail and accuracy than extroverts. As explored by Susan Cain in her book "Quiet", this gives introverts a unique advantage, especially in virtual networking scenarios.

Leveraging Social Media for Networking

Social media platforms offer introverts the ability to control their online identity and engage on their own terms. According to research by Zhou, Xu, and Zhao (2018), introverts tend to post more frequently during the day compared to extroverts, and they prefer resharing content rather than sharing personal content.

A study by Harbaugh (2010) found that introverts find it easier to articulate themselves online. These platforms provide unique opportunities for introverts to connect and express themselves without the anxiety often associated with face-to-face interactions.

Interestingly, social media use doesn't necessarily hinder face-to-face relationships. Spradlin et al. (2019) report that social networking can lead to more time spent in face-to-face interactions and help those who are less socially adept feel more connected to others.

Tips for Effective Virtual Networking

• Set boundaries: Leverage privacy settings on social platforms to create a comfortable online environment. But if you do respond within 30 minutes to a comment, your post will get a boost.
• Be authentic: As Brené Brown says, "Clear is kind. Unclear is unkind." Let's get clearer and kinder together. Be genuine in your interactions and don't over-prompt engineer the human out of your GenAI responses.
• Use emojis strategically: According to recent data, using 15 or 16 emojis in your LinkedIn post can multiply by 2.5 the probability of getting 100 reactions (TechReport, 2022).
• Craft thoughtful direct messages: Include authentic praise with clear item that you admired, a clear ask with ease to perform, and a potential value add regardless of whether they respond or not.
• Be patient: Remember, you're not everyone's priority. Give people time to respond.

Building a Brand of Value

While it's important to promote yourself to advance your career, remember that building a brand of value is about creating value for others. Humans typically devote about 30–40% of speech to talking about themselves, but online that number jumps to about 80% of social media posts (Buffer).

But I worry about getting an unsolicited public code review or that my colleagues may think that I am bragging! Remember, as Mother RuPaul said, "If they ain't paying your bills, pay them no mind." Don't let perfectionism hold you back. Ship your ideas, engage with others, and continue to grow. Strive for a balance between self-promotion and community engagement.

Overcoming Public Speaking Fears

Even as an introvert, don't shy away from public speaking opportunities. Columbia University research suggests that social phobias can potentially reduce wages by 10% and decrease the likelihood of obtaining managerial positions by 15%. Working on your public speaking skills can be a professional gift to yourself.

In conclusion, as an introvert, you have unique strengths that can make you excel in virtual networking. By leveraging these strengths and following these tips, you can create meaningful connections and advance your career, while continuing to build an inclusive brand of value for others.