Why Interview-Based Videos Are the Secret Sauce for Internal Comms

At Ally and Mo, we've built our reputation on crafting authentic, engaging interview-based videos for corporate clients. But why are we so passionate about this format, especially for internal communications? Let's pull back the curtain on our process and share why we believe this approach is a game-changer.

1. Authenticity is King (or Queen)

In a world of polished corporate speak, there's something refreshingly real about hearing directly from employees and leaders. Our interview-based videos capture genuine emotions and experiences, creating content that resonates with internal audiences. It's like office gossip, but HR-approved and infinitely more productive.

2. The Art of the Question

Our secret weapon? Carefully crafted interview questions. We've honed the skill of asking the right questions to elicit responses that naturally align with brand messages. It's not magic – it's just good preparation (and maybe a tiny bit of mind-reading).

3. Camera Confidence for All

Not everyone is born a natural on camera. Luckily, we have a knack for making even the most camera-shy employees feel like they're chatting with a friend over coffee. The result? Relaxed, authentic performances that make for compelling viewing.

4. Storytelling that Sticks

Interview-based videos allow us to weave together multiple perspectives into a coherent narrative. This approach is particularly effective for internal communications, where complex messages often need to be conveyed in a relatable, human way.

5. Flexibility and Efficiency

With interview-based videos, we can often capture a wealth of content in a single shooting day. This approach is not only cost-effective but also allows for the creation of multiple pieces of content from one set of interviews. It's the content creation equivalent of batch cooking!

We believe that interview-based videos are the perfect tool for internal communications. They combine authenticity, storytelling, and efficiency in a package that engages employees and conveys important messages effectively.

At Ally and Mo, we're not just making videos – we're crafting stories that bring your company's internal narrative to life, one interview at a time.

If you'd like a chat about how we can help improve engagement with your internal comms, please get in touch.