Why is Internal Linking Essential for SEO?

Linking is a big deal for SEO (Search Engine Optimization). Whether you’re just getting started with Google’s Algorithm Update or you’re trying to optimize your current site for the new guidelines, links remain an essential ingredient in Search Engine Optimization (SEO).

That’s why Internal Linking is so important for your site’s SEO. Without it, your content won’t have any way of reaching its destination. That could lead to two problems. The first is that people will lose track of where they came from and the second is it will become difficult for them to find relevant and helpful articles on your website.

If done correctly, it would have many advantages that would take your site and content to the desired destinations. So how do you know if yours is doing it right?

Let's explore more about Internal Linking and some of the most important considerations before deciding whether or not you should be internally linking your Blog Posts or Website Content.

What is Internal Linking?

An internal link is any link from one page to another page on your website. Your users and search engines use links to find content on your website.

Why is Internal linking well for SEO?

Though there are many benefits of why one should link their relevant & important pages. Not only to help crawlers of search engines but also to ensure a good user experience. To name a few, it helps -

• Distribute the page rank that you get from other websites
• Define your website’s structure
• Help in indexing your internal pages
• Improve engagement metrics.
• Improve crawl efficiency

Good practice for Internal linking

While it is good to have a strong internal link, however, one should be careful about the good practice of linking. Here are the do's and dont's you can follow

Do's

• Link all pages of your website internally.
• Create a map of your internal links and then create them, don’t link blindly.
• Use good anchor text like on external links

Don'ts?

• Don’t stuff keywords in anchor text.
• Don’t link to the same page a lot.
• Never use a plugin to automate internal linking

An important consideration for Internal linking

• Why (Logic) Why are you linking to a particular page from a page
• How (Anchor Text) How are you linking to a particular page
• Which (Particular Pages) Which pages do you link to from a page
• Where (Location of the link) Where this link would be on a page

And as a result, you increase your ranking in Google and other search engines. You will show up higher in the search results, which means more visitors and potential customers for your business.