Why Instagram Reels Should Be Part of Your Next Campaign

Arguably, one of the most important jobs of a marketer is studying the latest trending tools. Unfortunately, it seems far too many professionals are stuck in a rut - creating static content based on the typical Facebook/Instagram format, and running with it without a second thought. Something most people tend to miss is to study specific new tools within these giants - specifically, Instagram Reels. If you haven’t focused on it yet, here are a few compelling reasons why you need to dive headfirst into this, as the booming digital industry of the 21st century demands innovation.

Typically, the average reach of a brand is ~10% on Instagram - sinking lower most of the time. The sheer wastage in that statistic is alarming enough to get you on your feet. One shortcut around this is to use a content creator to help boost your promotion since IG has been prioritizing its reach more and more over the last few years. This means brands are only going to watch their reach worsen over time - so you need to begin working on a solid solution.

1. Competition Between Apps

It’s no secret IG has lost millions of active users to TikTok - so they’re pushing back with promoting reels across the app. Even when you scroll through your ‘explore’ page, you’ll notice the inundation of reels as compared to static images, and that should be your first hint about how to beat the algorithm.

2. Short-Form Content Is Peaking.

People don’t have the time to watch long advertisements, and TikTok worked on this exact fact for their success. As IG - and the rest of the social media apps - aim to catch up on this trend, they’re changing their algorithm to the specs displayed in their more popular posts.

3. Potential To Go Viral.

“Virality” has become the latest buzzword with numerous brands trying to create content that follows suit. Static posts simply don’t blow up the same way short videos do - proven by how accounts with 3000 followers can cross the coveted 1 million mark.

4. Finally - It Drives Authenticity!

How long can you go on berating your graphic designer for creative posts? Don’t be afraid to experiment! Make use of a stop hook - also known as a creative tagline or a creative start that stops people scrolling to consume your content. Figure out what makes your brand special, and how to best illustrate the value addition it provides.

Every day is an opportunity to try something new. Be a doer!