Why Instagram Reels is Perfect for Your Business

It’s 2022! Don’t tell me you haven’t tried any video marketing for your business yet? They say that the future will be all about video marketing, but the future is now already, and if you still have no plans for making video content for your business, you might rethink your choices now, before you get left out and miss the chance of utilizing the advantages of video marketing to grow your business. If you found yourself in this blog, then you probably have realized that you need to consider this marketing strategy, and congratulations, because this is the blog for you!

Did you know that the average attention span of us humans is even shorter than a goldfish’s? If in the year 2000, a human being’s attention span extends up to 12 seconds, it has dropped down to 8 seconds as of today, ever since smartphones have been created. The digital world indeed is the culprit for this massive drop in our attention span. This is because of the over-saturation and over-abundance of information present in the digital world that we constantly and inherently crave for more and more of it every single time. As this happened, it became harder for us to focus our attention on one thing at a time, in a long period of time.?

But how is this related? The short attention span of us human beings became a challenge for advertisers and marketers because the attention span demanded more enticing, more engaging, and more unique materials that will really catch people’s attention long enough to really pay attention to it. This is where video marketing does the trick.

According to statistics, the average length watched of a single internet video is 2.7 minutes. This shows how people prefer watching videos to reading texts on websites or social media platforms, stating that the average page visit lasts less than a minute and users often leave the web pages in just 10-20 seconds. Good thing though, for business owners who are still figuring out a better marketing strategy, Instagram Reels got your back!

Instagram Reels can be the next step of your marketing strategy that will surely grow your business through expanding your audience and visibility. Just this 2020, Instagram introduced to us their new feature, the said Instagram Reels. It enables users to create, record, and edit a 15-second video with audio, effects, and other creative tools. These videos can be shared across Instagram and are discoverable by users of the community. This all-new feature enables users and business owners like you to create videos in a very easy and simplified way.

Wait hold up… you might be thinking that you don’t need reels anymore because you are “too busy” to create those videos, and because you already are fully present in other Instagram features such as Stories, Posts, Engagements, and the likes, and yes, you might be skeptical with reels given that fact. But, despite your best efforts in all that you still think that your followers, engagements, likes, shares, and exposures are still low. Well, that’s why Reels can save you! Let’s talk about ways on how Instagram Reels can help your exposure in Instagram:

1. Inspirational Content

In this 15-second short video content, you can generate multiple ideas that will help you showcase to people the aftermath of the results of how you’re going to help them. You can actually inspire them to know what they want or need by showing it to them through reels. Through inspirational content, you’ll give them an idea of how you can help them with something that you inspired them about.

2. “Get to Know Me”

With reels, you will be able to show the audience that you’re someone relatable. That there really is someone behind that business. Try to create a fun way of introducing yourself to them just by adding music and dancing with the tune while adding texts on who you are, what you like, or what you do. This way, they will be more entertained and thrilled about getting to know you, compared to just plain text for your introduction, or an hour-long IGTV.

3. Products or Services Reveal

Through reels, you can show the audience a live view of what you can offer them. You can make this short video about how you process it, the finished product, or how you do the services you offer. This way, they will be more familiarized and will be able to watch your products in action.

4. Original Content that is specially intended for your audience

You don’t have to think about your competitors for a moment. Think about your audience and what kind of content they will want to watch. Your authentic content will surely be a popular way to engage with your viewers and generate re-shares, likes, or follows.?

5. Hop on the Trend

Songs, challenges, viral dances, and hashtags are just some of the trendy ways to do Instagram Reels. This will significantly help your brand connect with a community of users, especially when you are hopping on the trend that the bandwagon or mainstream media are fond of.?

Whatever content idea you post on your Instagram Reels, all you really have to do is to make sure that you’re telling a story, connecting with your audience, and trying to interact and engage with them. This is the whole point! It doesn’t have to be time-consuming. As long as you’re having fun and providing it, you’ll have nothing to worry about creating reels. Not only will this simplify your marketing strategy, it will also make it more fun!

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