Why is influencer marketing important? A simplified way of learning about it.

People tired of many advertisements on various social media platforms, skip or ignore them most of the time. Based on reports, around 65% of people skip online video ads as soon as they get a chance to do so. This makes it hard for brands to market their products. 

As a result, they focus more on influencer marketing. Why is influencer marketing important now or why it is in trend these days. Let’s check out in detail.

What is influencer marketing?

Influencer marketing is a strategy used by the business to promote their products or services through popular social media users. They partner with these popular influencers or even bloggers to promote their product.

They promote a product related to the niche of influencers so that they can drive more sales.

 The right influencer can reach a brand’s target audience and drive more engagements. So, it is important to choose influencer according to a brand’s niche. Making it easier for brands to gain more social following. 

Instead of directly marketing to customers, brand hires influencer to promote products. When you see celebrities or other famous people you look up to wearing things or using the stuff, you are most likely to get influenced by them and do the same.

When you see Rohit saraf endorsing headphone brand you develop an urge to buy that headphone if he is one of your favourite influencers.

That’s influencer marketing!

Brands reaching influencers have a higher chance of getting more sales drive than those who don’t. Influencer marketing includes various benefits for brands, some of which are listed below:

• Reach a bigger audience
• Building trust for a brand
• Drive more sales
• Get more leads 
• Increase traffic on the site and much more…

Why is influencer marketing important now?

As people are moving more towards technology, the number of users on social media platforms are increasing day by day tremendously. Making it important for brands, to have their presence on social media and influence their audience.

 Brands who are not part of it, are losing control.

Consumers now control buyers journey and so it is important to keep them updated with products benefits, sales, testimonials, and much more to gain trust.

The influencer gets a chance to display their content in a delighted manner, to promote the product. This way the audience get great content from the influencer they trust.

How does influencer marketing works?

If you are a brand who wants to market your product, you are not alone. With competition rising every single day, it becomes important to stand out from your competitors to show your presence. 

Digital advertising does this but to a very small extent. You need to keep changing the medium you deliver information about your products as per consumer demand. 

Brands no longer have centre stage, but consumers do. The brand needs to follow the latest trend to be ahead of the competition.

Social media is where consumers spend a lot of time on, making influencer marketing one of the best ways of promoting.

To make the most of the opportunity, brands must allow influencers the ability to stay true to themselves when working on sponsored content. Irrelevant content will rapidly decrease the power of the influencer by reducing its follower’s trust in them.

When influencers say about their own experiences while using a product, it has a dramatic effect on its audience.

 In today’s world, where people check reviews of the product before landing at a brands website, its important to gain their trust and this is done with the help of influencer marketing.

Brands should focus more on solving their consumer problems and keeping them happy to build a strong positive approach in the community.

How brands can be benefitted from influencer marketing?

Influencer marketing can help brands in numbers of ways. Out of which few are listed below-

1. Effectively reaches target audience-

Since a brand is partnering with an influencer who is targeting the same audience as per the brand’s niche, brands don’t have to spend time and funds on finding a niche audience. It also helps in connecting more lively with an audience.

2. Improves brand awareness- 

Influencer marketing helps in expanding the information about a particular brand and creating awareness about the solution they are providing. 

The key to influencer marketing is providing valuable content with genuine information, as a result gaining trust.

3. Quickly builds trust- 

Influencers have already maintained a healthy relationship with their audiences all these years, making it easier for brands to gain that trust.

Quality content with proper information may drive more sales and leads, also building long term trust in brands. Therefore brands are more benefited with influencer marketing.

Conclusion

Influencer marketing can be incredibly beneficial for brands or those that have been struggling in gaining sales or attracting traffic on their website or social media.

With a clear understanding of how influencer marketing can accelerate your online goals and why influencer marketing is important now for your brand, you can commit to implementing your first campaign quickly to experience these results in your own business

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