Why include spatial analytics into your next stand design

In recent years, there has been a noticeable shift in clients desire to measure their return on investment. Using our spatial analytics solutions, we help them benchmark and improve their marketing spend. Our sensors are integrated into clients’ exhibition stands to provide real-time insights into how delegates interact with their experience.

Continuous improvement.

One of the major advantages of our approach is the ability to refine and enhance exhibition stands based on real-world data continually. After each exhibition, we analyse the data collected and observed behaviours to reconfigure and improve the stand for the next event. This process ensures that each exhibition stand becomes more effective over time, leading to higher engagement and better results.

Outcomes.

• Stands designed with visitor behaviour in mind attract and retain more visitors.?
• Visitors enjoy a more organised and engaging experience.?
• Optimised stands lead to better marketing outcomes and higher returns on investment.?

Understanding visitor behaviour.

We understand that visitor behaviour is key to designing engaging and effective exhibition spaces. By analysing metrics such as the number of visitors, dwell times, heat maps, visitor movement, and interaction points, we gain valuable insights into how visitors navigate, where they linger, and what captures their interest.

Key metrics

Number of visitors: Tracks how many people visit the stand. Dwell times: Measures how long visitors spend in specific areas. Heat maps: Visualises areas with the most activity. Visitor movement: Maps the paths visitors take through the exhibition space. Points of interaction: Monitors interactions with displays or activities.

Behavioural science.

Position high-interest items and interactive elements in high-traffic areas. The Mere Exposure Effect shows that frequent exposure increases preference and engagement. Design layouts that ensure smooth visitor flow and minimise congestion. The Theory of Planned Behaviour indicates that easy navigation encourages more exploration and interaction. Create inviting zones for prolonged interaction, such as seating areas or immersive experiences. Social Proof theory highlights that people are drawn to areas where others gather - the busy restaurant effect.

Priority visitor behaviour.

Utilising visitor behaviour analytics gives us a scientific foundation for stand design, ensuring exhibitions are engaging and effective. By understanding how people interact within spaces, we can make informed decisions to enhance visitor experiences and achieve business success.

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