Why is it Important to Optimize Your Google My Business Page?

As a business owner you desire to have as much online search coverage as possible. Whilst you may not know where to start with setting up a Google My Business page is a fairly easy task that will give you many benefits.

What is Google My Business?

It’s a free service from Google that will help users find your business across search in Google. Let's say if you search for “hair salon" in your town, you will se there are 3 search results that come which is called as the local pack. It’s your Google My Business page that will put you in the local pacl. It’s important that you set it up properly and optimize it so that you’re included in the search when it is triggered by a user.

The Benefits of Optimizing Google My Business Page

There are many benefits of a well optimized Google My Business page. Firstly having presence in the SERP when someone Googles your service and town/area. Secondly, it allows users to leave reviews. Genuine reviews have to be the number one trust signal with consumers. If you can display that clearly in a Google SERP then someone may be more likely to click your website over your competitors.

Below we have listed some key points in order to optimize your GMB page: 

·        Enter your business name ensuring that it’s consistent with your website.

·        Upload a good quality image of your logo.

·        Add your website URL.

·        Add opening hours of your shop or property.

·        Add descriptions about your business.

·        Add a few good quality photos of your business

·        Add videos of your products

·        You can also add manuals of the products

·        If you are a food joint owner add menu of food items

Ranking Factors

There are a few ranking factors that are really important when it comes to the ranking of your Google My Business page. Firstly ensure that your business categories are set up correctly. Google’s guidelines stipulate that your categories should be what your business is and not what you sell.

Secondly ensure that all your business information is 100% true and accurate. Add a good description and some photos to make your profile look honest.

Getting Reviews

get some reviews. Ask your customers to review your service. Offer a discount off their next purchase if they leave your review. Genuine reviews will not only make your Google My Business Page stronger but increase the trustworthiness of your business.

All in all optimizing your local listing is always the best and first thing to do if you want to get maximum out of Google Search.