Why It Is Important To Choose Long Tail Keywords In SEO? Is It Really Good For Website?
Pallvi Gautam
Helping businesses to build their brand by providing customised digital marketing services | Digital marketing consultant | Branding | Helping business to generate 4X ROI | Patent Holder | Innovator
Most people think long-tail keywords are very good for a website. They consider it a good approach to choose long-tail keywords but is it really true? Let's understand this with the help of a simple example.
Suppose you are looking for grocery shops near you, how will you search on google?
You will type grocery store and see this:
Here you can clearly see the option suggested by google. Why these searches occur automatically? Do you know the exact reason? If not I am going to explain this as well. But first, let's continue with the topic.
It will showcase results by default nearby location stores along with some authority links.
But if you search with a specific thing along with this keyword result going to more accurate.
This is the result which you will get if you refine your search.
So, from these examples I meant, If your niche is providing something which includes several things like a funnel then long-tail keywords are the best approach.
But where you should use long-tail keywords?
If you know about indirect marketing then the best answer for this question is indirect marketing. Long-tail keywords are beneficial for indirect marketing for creating funnels in SEO and rank any website for the long term ( it will take time but results will stay for long like permanent solutions).
"To do right things at right time can save you from a highly damaging situation."
From these graphs, you can easily conclude why these small concepts are important to understand as a marketer. Because these concepts can help you to save your energy and time in the near future and also protect you from a damaging situation.
In the above section, I mentioned the term "google suggestion" I want you to tell me what we called it and how we can take the benefit from it? Do share your answer with me in the below comment section.
In case you missed my previous blogs, here are the links:
#1 Do You Really Know Why You Chose Digital Marketing As A Profession?
#2 Do You Know What Is The Most Important Thing In Digital Marketing?
#3 Why Marketing Is Important For Every Business? Do You Know The Answer To This Question?
Fueling the Gap of Words with SEO Centric Content to Help Clients rank on Search Engines| Copywriter in Making| Guest Post Publisher
3 年Nicely articulated Pallvi Gautam
Help real estate brokers get quality leads
3 年Yes, longtail keywords are important and very useful for SEO, there is surge in voice search so its helpful there also.
Web Administrator @ HCS | National Security | BI Visualization | Google Analytics | Data Analysis | Google Data Studio | Social Media Analytics | Google Products Expert | Ms-Excel | Admin Support | Data Visual & Analysis
3 年LTK is fine at some how some level whereas it will help you out in ample of things such as: Lead Generation, Connect customers, Attract visitors, Point to purchase, Better conversion rate, get context to ur content, rank you out at top, fuel your blog strategy and bla bla bla bla bla. Many other stuffs too.
Senior Design Manager | Bachelor of Design NIFT
3 年This was really helpful, I was trying to figure this only and now I know what to do. Thanks to you Pallvi Gautam ??
Digital Marketing Executive|Operations|Customer support
3 年One advantage is see of Google searches is finding keywords and related ideas.