Why IMMA Collective exists

Written by Lilli Graf

Many spend their lives building someone else’s dream.

But you? You’ve chosen differently. You’ve decided to stand out instead of fit in.

To build a business yourself. To create something meaningful. To work with care—for yourself, for others, and for the planet.

Some days, it’s heavy. Some days, it’s hard.

That’s where we come in.

Because in IMMA, like a forest connected through roots, we share knowledge, resources, and support.

Together, we amplify what each of us is capable of. Together, we hold the power to drive real, lasting change.

So another world isn’t just possible—it’s within your reach.

Breaking free from the old system

Too many talented people are building someone else’s dream, working for businesses that clash with their values—or worse, harm the planet.

Being in that kind of job is draining. Sure, it pays the bills. But life is more than just paying the bills.

Once you see what’s happening to our planet, you can’t unsee it. You feel the urge to do more. And you know that cutting down on straws or giving up meat isn’t enough.

You want your work to matter.

It’s time to break free. To stand out instead of fitting in.

So you start a business. You take back your agency. Because this isn’t just about profit—it’s about making the change you want to see.

But the world isn’t set up for this. The advice out there pushes you to build the next unicorn.

But unicorns are overrated. Chasing endless growth got us into this mess.

If there’s no limit to what we want, there’s no space to heal the planet—or ourselves.

Define “enough” to build a better future

Enough is where it begins. It makes space for:

• More time outside, reconnecting with nature.
• More time with loved ones, strengthening bonds.
• More time to learn, unlearn, and redesign how we live and work.

When you claim your independence, you see your interdependence.

Why we created IMMA, a place for IMpact MAkers

Because this journey—though inspiring—can be hard. And lonely.

Rejections, doubts, and unexpected tax bills can make you feel like a single tree, standing alone in the storm.

But what if we didn’t have to do it alone?

What if, like a forest connected through roots, we shared knowledge, resources, and support?

Together, we can amplify what each of us is capable of. Together, we have the power to drive real change.

We can make a bigger impact. We can prove that another world isn’t just possible—it’s within reach.

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