Why is imagery important in branding?

Your brand image is much, much more than your logo.?Your imagery is what defines your business, product, or service.?More importantly, it’s what will trigger an association with your business when your customers see it.?This is why imagery is so important in branding.

What’s the difference between imagery and a logo?

Of course, your logo is important.?It is the best-known representation of your business and, designed properly, your logo will be able to stand on its own to represent your company, product, or service.

However, your imagery is more of an overarching concept of the way you communicate your overall brand.

It may include?your logo.?It’ll definitely follow very similar aesthetics to your brand.?However, it’s more than your logo.?This is why imagery is so important in branding.

Your imagery is what communicates what you want to be known for in a graphic/pictorial way in your ads, your brochures, your social media feeds and on your website so that when people see something of yours, they instantly know it’s yours.?As a result, it’ll catapult you right back to the front of their minds so you reclaim pole position in their purchasing decisions.

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We can help you develop more striking brand imagery, images that will really emphasise who you are and what you stand for in every format, from your?website?to your social media tiles and?infographics and motion graphics.?

If you’d like to find out how, please get in touch today so we can find a time to talk.?