Why I’m not scared of world war 3

The boogeyman is real. Please get me a night light.

Personal stories and in depth actionable copywriting, personal branding and unconventional advices to help you build a multi 6 figure Digital Identity - without sacrificing your health along the way.

This Week’s “Atul’s 11:11 LINKEDIN”

In Summary:

1. Improve Your Life - Imagined fear vs. real fear
2. Make More Money - Sell 1 promise 3 different ways
3. Create Killer Content - Handle objections before your audience has time to ask them

? Improve Your Life ?

Do you know what used to scare me before bed?

The boogeyman.

A long clawed narrow faced creator who ‘gets’ kids in their sleep.

I’d spend hours awake frightened that he may be under my bed or in my closet.

It didn’t matter that the boogeyman wasn’t real.

Just thinking about him would petrify me.

You see where I’m going with this?

There’s 2 kinds of fear:

1. Real fear
2. Imagined fear

Real fear is… well… very real.

If you’re standing on the edge of a 10 story building, you have ever right to be scared.

That fear will keep you from stumbling over the edge to your death.

But imagined fear is not real.

It’s the stories you weave in your mind that leads to the feeling of fear.

? The thought of world war 3

? The thought of no one buying your first digital product

? The thought of getting rejected by the smoke show at your work

The difference between real and imagined fear is this:

Imagined fear is felt before an event.

Real feat is felt during an event.

If world war 3 happens, I’ll be damn scared.

But until then, thinking about it isn’t going to serve me (or you).

? Make More Money ?

Sell one promise 3 different ways.

1. Done for you - 1 on 1 service ? $$$
2. Done with you - Group coaching ? $$
3. Do it yourself - Products ? $

Launch your offers from the top down.

This allows you to market test ideas.

Refine them for maximum impact.

And make 3x the money with the same offer.

? Improve Your Content ?

Handle objections before your audience has time to ask them.

The 3 types of objections:

? Tell them what they don’t need to do

? Tell them what they don’t need to have

? Tell them what they don’t need to be

Peak performance coaching example:

? You don't need to give up time with family

? You don't need to have adderall

? You don't need to be an athlete

Hook example:

How to get 10 hours of content written in 2 hours (without adderall)

See you in the next issue,

T.S.

PS. There’s more “goodies” everyday at 09:30 AM IST. Follow Atul Kumar for more ;)