Why I'm So Bullish On LinkedIn

Hi Business-Focused Friend

Last week I posted something on LinkedIn that went under the radar.

And if you missed it you lost an opportunity to make bank.

Here's the post:

This is why it's important:

1. You got to see that I need a new blue whiteboard marker.

2. I showed you my sales funnel.

Right now you're definitely in the middle section. Some of you are further along.

3. The top of my funnel is big.

I have at least 6 sources where I'm constantly aiming to send?people into my funnel. In order of importance these are:

• Personal LinkedIn Content
• Backlinks
• Google Keywords (SEO)
• Referrals
• Micro-Interviews
• Social Content (from our business pages on Facebook, Tik Tok, and LinkedIn)

Considering?this is a global business aimed at solopreneurs and first-time founders, is it strange that my own personal LinkedIn content is most important to driving people into our sales funnel??

It would have been to me a few years ago.

I've put thousands of $ into marketing campaigns on Facebook, Instagram, and Google for two different businesses over the years. But, more often than not, those campaigns ended with pretty average results.

I've been posting on LinkedIn every day for the last few months (up from around 3x per week in the last quarter of 2021) and the results have blown any paid campaigns I've done in the past out of the water.

Look at these stats from a recent post I did:

10.5k impressions.

• All of those people looking at my content.
• Lots looking at my profile.
• Some following me.
• A chunk visiting the website where we?can shoot our shot at picking up their email address to drive them further along the funnel.

FOR FREE

Do you want 10.5k impressions on your website today? (Rhetorical).

Now it would be a fool's errand to only focus on LinkedIn just because of these results. They could change their algorithm at any moment and turn the traffic tap off.

So, like a Kobe?cow, it's important to keep massaging the other top-of-funnel content.

But hot dang, if you've got a business aimed at either other businesses, entrepreneurs,?or career professionals, why wouldn't you be working on your LinkedIn game?

?The Opportunity

Here's what I think you should do.

Sketch out your own sales funnel.

If you don't know how, get a blank piece of paper, or use the notes function on your phone, and write these statements in order:

"This might be useful"

"I like this"

"Tell me more"

"I want to meet people like me"

"I trust them to help me"

"I'm happy I did this"

(those are the?red words?on my own funnel)

Then:

1. Brainstorm the things your business is doing to meet every single one of those statements.
2. Draw two nice diagonal lines from top to bottom, making a funnel (because you're?good?at businessing).

It will take you 30-minutes and, if you're anything like me, you'll probably find all sorts of inspiration in doing it.?

To straight-lines and success

Rob

Fun fact:?I'm so bullish on LinkedIn that I?invested in Justin Welsh's LinkedIn Operating System course over the weekend. I'm going to share some of the?things?I learned in next week's email. But I'm?going?into further depth about it in our Slack group. If you want in, click?here?- it's free.

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