Why I’m joining DRPCRD as an advisor

Most marketers have some sort of social commerce stack which combines influencers, channels and content to drive actions. The main challenge isn’t just getting hard to reach audiences to try your new product, it’s closing the loop on how they discovered it and what they thought. 

DRPCRD (pronounced /drOpcArd/) is a platform that lets brands get products into the hands of gamers. It works by giving influencers passes they can share with their fans via their mobile wallet to redeem a product or offer.

Last month I got to see a beta sneak peak of the product and talked to the founders Will & Tim. They told me 

"GenZ don’t care about sampling, we tap into the drop culture you see on places like NTWRK and let brands drop exclusives and previews through influencers. It’s a lot of fun and also supports creator communities by funding their fandoms.”

Say you are launching a new Dorito’s stax flavour, The DRPCRD platform recommends a portfolio of creators and builds a campaign which ensures that only the right fans are offered a drop. Once launched, the creator hypes the drop to their fans, DRPCRD adds targeting, data and insights and the fans get an influencer pass to redeem a free sample. Doritos gets analytics on redemption rates and can get feedback from anyone who got the drop. The Creator gets paid for each of their fans that redeem and the fans gets a free snack from their favourite influencer.

https://www.drpcrd.com/ are currently running a beta programme with 3 slots left for brands & agencies who want to test this with gaming audiences, they also have an active discord bot which is gearing up for EURO 2021 and have recently opened up their platform for Discord to allow for drops to take place via the platform. 

If you want to find out more, register on the https://www.drpcrd.com/ site or send me a message and I’ll make an intro to the founders Will & Tim (linkedin below)

https://www.dhirubhai.net/in/williamcookson/

https://www.dhirubhai.net/in/tim-mitchell-38653611/