Why I'm Going All-In on Substack in 2025 (After Moving 3,700 LinkedIn Followers)
Wes Pearce
Resume Writer & Career Coach ? Writing Daily on “EscapeTheCubicle.Substack.Com” ? Join 5-Day Email Class on “How to Grow on LinkedIn” ????
???? Join 3700+ Subscribers over on Escape the Cubicle Substack
I've written a recent post on Substack around "How to Build a Six-Figure Newsletter on Substack in 2025." I share how I went from Zero to 3,400+ subscribers and a $5K+ per month operation in less than 6 months...all while posting LESS content and making MORE revenue.
If you'd like to dive into more about this Substack Growth Strategy, check out my recent post on Substack below ??
As I sit here almost ringing in 2025, I'm reflecting on what might be the best business decision I made in 2024: relaunching my Substack and successfully migrating 3,700 of my LinkedIn followers to become paid subscribers.
What started as an "experiment" has turned into my primary business model for 2025, and I want to share why.
The Journey: From LinkedIn to Substack
Back in early 2024, like many of you, I was posting regularly on LinkedIn. The engagement was good, but something was missing. I wasn't building a real asset. Each post would shine briefly, then disappear into the algorithm void.
That's when I decided to relaunch my Substack newsletter. But here's what made it different this time:
The Migration Strategy That Actually Worked
Instead of just dropping a link and hoping people would subscribe, I treated my LinkedIn audience like the valuable community they are. Here's what I did:
1. The Content Upgrade Preview
2. The Soft Launch
3. The Full Migration
The Results That Changed Everything
What happened next shocked me:
But here's the real kicker – the retention rate after 90 days is 91%. In the world of email lists and newsletters, that's practically unheard of.
Why I'm All-In for 2025
1. Direct Connection
Unlike social media, my Substack gives me a direct line to my audience. No algorithm changes, no platform risks.
2. Real Revenue
The math is simple but powerful: With paid subscribers at $10/month, this has become a real business, not just a content marketing channel.
3. Compound Effect
Every article I write becomes part of a growing library that continuously attracts new subscribers. It's the opposite of the social media treadmill.
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4. True Independence
I own the relationship with my audience. No platform can take that away.
The 2025 Game Plan
Here's why I'm doubling down next year:
Lessons Learned
The biggest realization? The riches are in the niches. My newsletter succeeds not because it tries to appeal to everyone, but because it solves specific problems for a specific audience.
For those considering this path in 2025:
1. Start with value over-delivery
2. Build anticipation before launching
3. Make early subscribers feel special
4. Focus on retention over acquisition
5. Create content that compounds in value
The Hard Truth
This isn't a "get rich quick" play. It took me three months of consistent effort before seeing real traction. But unlike other business models I've tried, this one compounds. Each new subscriber makes the next one easier to get.
Your Next Steps
If you're considering this path for 2025:
1. Start writing consistently now
2. Build your content backbone
3. Engage with your current audience
4. Plan your migration strategy
5. Focus on solving specific problems
As we wrap up 2024, I'm more excited than ever about this model. It's sustainable, scalable, and most importantly, it provides real value to people who want to learn and grow.
What about you? Are you considering starting a newsletter in 2025? Drop a comment below – I'd love to share more specific insights about what's working right now.
???? Join 3700+ Subscribers over on Escape the Cubicle Substack
I've written a recent post on Substack around "How to Build a Six-Figure Newsletter on Substack in 2025." I share how I went from Zero to 3,400+ subscribers and a $5K+ per month operation in less than 6 months...all while posting LESS content and making MORE revenue.
If you'd like to dive into more about this Substack Growth Strategy, check out my recent post on Substack below ??
Marketing leader | Entrepreneur | AI strategist | Helping businesses grow and scale through consistent, effective, and sustainable marketing—without overwhelm.
2 个月Love it Wes Pearce! As a fellow substacker, I'm in. See you over there!
Helping Consulting, IT, Training & Creative Services Entrepreneurs start, sustain and succeed with their business Also provide caustic and incisive commentary about the societal shifts caused by technology
2 个月I did the opposite: discovered you on Substack and now following on LinkedIn to revise my presence here to reflect the flywheel. My niche is helping pro service (IT, training, management consulting, creatives) entrepreneurs start their own businesses and succeed on their terms
Go From Awk Sauce to Comfy in Sales I Understand the Buyer’s Brain Better I Sales Coach I HarvardX Verified Neuroscience Researcher I Ex-Microsoft I Founder I Keynote Speaker I Captain ? Dog Mom ??
2 个月I am going to pen this and come back for it later
Former bank executive with 35 years of experience | Options trading expert who has taught 825+ students | Join my Masterclass to learn the strategy I used to create a 6-figure income stream
2 个月Wes Pearce Fantastic!
Seed Raise: Tokenizing premium spring water & helping 1.4 billion people in need of clean drinking water ?? Quenching thirst, boosting profits ?? 30M+ Impressions/Year | RWA | DeFi | DAO
2 个月Awesome move! Can't wait to see your course in action!