Why I'm downgrading FOMO and what I'm upgrading instead...

FOMO, or the fear of missing out - is one of the biggest drivers for action.

And the marketers love it. And I mean LOVE it.

It's why they have fast action bonuses, roll in exclusivity, show you how many people are looking at and buying what you're looking at, deadlines and all these other things to make you actually get off your butt and make a move.

And it's super effective when done correctly... for getting you to make a move, but can leave a nasty taste in the buyers mouth and the end of the experience.

But In doing a bit of research I've noticed something about it, and just how effective it is for me, and so I'm introducing an acronym that leaves a way better feeling and works more on people like me for today's #SaturdayServing.

Growing FOMO Immunity

The fear of missing out doesn't do it for me. At all.

I'm one of many people who are growing more and more immune to FOMO.

(I know... I'm sorry, I'm mucking up your marketing) - I get that FOMO is an important part of the mix (when done right!)

And the thing is that it goes back to really primal needs for us to be part of something - as back in the day, being left out of the group made you vulnerable as you were alone, and being alone meant injury or death.

But those days are gone - and we, or at least I feel really different about groups and things like that.

I miss out on things all the time. So much so, that it doesn't really scare me.

I miss out on LOADS of things

Sometimes accidentally as I'm a mum, and childcare can do that to you sometimes

But often on purpose. I choose to miss out on lots of stuff, and I'm so incredible happy with that choice!

I'm introverted (you might have heard) - so I miss out on plenty of stuff on purpose. I'm very selective with my energy and social capital, so missing out is kinda my happy place.

I subscribe much more to the Joy of missing out (or JOMO) and so the FOMO tactics often don't really float my boat.

And given that missing out represents so much nourishment and re-energising for me... it makes FOMO even less effective for people who are like me.

It's why I kinda snigger when I see people running to the back of the room at conferences to be one of the first for something - I'm not saying it doesn't work, but I'm saying it works a bit differently for me, and doesn't make for a particularly pleasant buying experience.

The Female Brain

In reading the power book, 'Inside her pretty little head' I've come to discover key biological differences in the way that male and female brains centre (in terms of chemicals and hormones) - while male brains centre on objects, female brains centre on people and connections.

This means that it really does work to tell guys that there are objects (or offers) that they will be missing out on, as that triggers powerful reaction in their brain and makes that fear of missing out. It's the community that the women will miss out on.

Introducing JOJI...

So if FOMO doesn't quite work for me, what am I focusing on instead?

I'm focusing on JOJI, or the joy of joining in, and I think you should too.

The joy of joining in should be so much better than missing out on what you have to offer, and yet they spend so much time focusing on you not missing out, that they don't really try to ignite your passion or excitement for joining in. And i get it... the pursuit of pleasure doesn't move people as much as the avoidance of pain.

But don't forget to include the joy of joining in, in you offers, that way you get to cover most people who don't want to miss out - and the weirdos like me who really don't mind at all.'

It's also not only about selling your stuff - but changing people's lives - and so the JOJI effect there should also be much more powerful, reduce the number of refund requests and turn customers into RAVING FANS.

JOJI is one of the (not-so-secret) weapons that I focus on when supporting women in business to create holistic success, and products and offerings that change the game. It could be what you're missing to really UP the ante on the customer experience, and there are a number of key points that make such a powerful difference.

As I work on my offerings for next year - including my micro-toolkit 'The Overwhelm Cure' - my amazing support product helping women in business plan and execute on No-nonsense, full impact, holistic success through Transformation Action Planning - and masterclasses and support offerings along the way - I'm going full force on Joji... I'm gonna make the value proposition so powerful and the content and experience so irresistible that that's what's gonna make you come along for the ride. PM me for details!