Why I'm Backing LinkedIn Newsletters

Imagine securing 25,000 LinkedIn newsletter subscribers in just 72 hours. That's exactly what I helped one of my clients achieve, and in under a week, they have reached over 30,000 subscribers!!! ??

This powerful B2B marketing tool is not just a trend; it's a great way to expand your brand visibility, build community and outplay the LinkedIn algorithm.

Let's explore the top five reasons I think you should consider integrating LinkedIn newsletters into your B2B marketing strategy.

This article is inspired by the recent episode of the Social Media for B2B Growth Podcast hosted by Michelle J Raymond. Listen on Apple Podcasts here.

Thanks to our podcast sponsor Metricool. Make sure to register for a FREE Metricool account today. Use Code MICHELLE30 to try any Premium Plan FREE for 30 days. https://i.mtr.cool/NEDXVZ

The Case for LinkedIn Newsletters: Insights from the Edelman Thought Leadership Report 2024

According to the Edelman Thought Leadership report commissioned in conjunction with LinkedIn, long-form content is crucial for B2B decision-making. Here’s why LinkedIn newsletters are particularly effective for B2B businesses:

• In-Depth Information: B2B decisions often involve substantial investments and lengthy timeframes. LinkedIn newsletters provide the in-depth content necessary for such decisions.
• Credibility and Trust: The report highlights that B2B buyers prefer platforms they trust for reliable information. LinkedIn’s professional environment enhances the credibility of your content.
• Engaged Audience: Long-form content like newsletters caters to an audience that is actively seeking detailed insights, making it ideal for B2B marketing.

With these insights, it's clear that LinkedIn newsletters are a powerful tool for engaging B2B audiences and driving business growth.

The Flexibility of LinkedIn Newsletters

LinkedIn newsletters offer unparalleled flexibility, making them a versatile tool for any business. Here's why:

• Available for Both Profiles and Pages: You can run newsletters through your personal profile or your company page.
• Employee Engagement: Leverage your employees' profiles to expand your reach.
• Multiple Newsletters: Company pages can host up to five different newsletters, catering to diverse audiences.

This flexibility allows you to tailor your content strategy to different segments of your audience, ensuring that your message resonates with each group.

LinkedIn Newsletters SEO Benefit on Google

One of the standout features of LinkedIn newsletters is their discoverability on Google. This means:

• Increased Visibility: Google indexes your newsletter content, improving your chances of appearing in search results and exposing you to new audiences.
• Enhanced Credibility: LinkedIn's trusted status with Google boosts your content's credibility and search ranking.

By leveraging LinkedIn's reputation, your newsletters can reach a broader audience beyond the platform, driving more traffic and engagement to your content.

Power of Repurposing Content in LinkedIn Newsletters

Repurposing content has never been easier than with LinkedIn newsletters. Here’s how you can make the most of your existing content:

• Embed Existing Content: Include blog articles, podcast episodes, YouTube videos, and LinkedIn posts directly in your newsletters.
• Extend Content Lifespan: Give your existing content a new lease on life, maximising your ROI on content creation.

This approach not only saves time but also ensures that your valuable content reaches a wider audience in a fresh format.

Ease of Setup for LinkedIn Newsletters

The simplicity of setting up a LinkedIn newsletter is a significant advantage. Here’s why it’s so easy:

• Quick Setup: The process takes just a few minutes, with no need for complex tech platforms.
• No Extra Tools Needed: Avoid the hassle of creating lead magnets, signup forms, or welcome sequences.

However, it's important to acknowledge that some may perceive building a newsletter on LinkedIn as constructing on "borrowed land" since you don't own the subscriber list. Despite this, the ease of setup and the ability to leverage your existing LinkedIn community make it a worthwhile endeavour.

LinkedIn Newsletters: The Ultimate Algorithm Buster

LinkedIn newsletters are a powerful tool for cutting through the platform’s algorithm. Here’s how they work:

• Initial Reach: Your first newsletter notification goes out to all your connections and followers for personal newsletters or all Page followers if you are launching a Company Page newsletter.
• Continued Engagement: Subsequent newsletters notify all subscribers, ensuring your content is seen without competing in the home feed.

This feature is particularly beneficial for company pages, which often struggle with visibility on LinkedIn, where posts are not typically given equal priority in the home feed.

Embrace the Power of LinkedIn Newsletters

LinkedIn newsletters offer a unique opportunity to engage with your audience, bypass the algorithm, and increase your content's visibility. Their flexibility, ease of setup, and potential for repurposing content make them an invaluable tool for any business.

Are you ready to start your LinkedIn newsletter but not sure where to begin? Why not book an intro call with Michelle to learn about our services?

Book here https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

Cheers

Michelle J Raymond

Michelle J Raymond is the founder of B2B GROWTH CO - Grow Your B2B on LinkedIn and has made her mark as a leading LinkedIn growth strategist.

She offers comprehensive strategies and training to brands eager to harness LinkedIn for business growth through thought leadership, content marketing, or social selling techniques.

Podcast Website - https://socialmediaforb2bgrowthpodcast.com/

YouTube - https://www.youtube.com/@MichelleJRaymond