Why I wrote my book

Right now, I've got that

"I'm throwing a party, will anyone turn up feeling" x 100.

Because on Tuesday, my book will finally be on sale.

(And unlike any party I've ever thrown, this has taken 2 years of planning and hard work.)

So while I'm sitting here wondering if anyone will turn up and buy it on Tuesday, maybe it's time to explain why I think anyone would want to read a book about verbal branding.

Please. Don't get me wrong. I like visuals.

(That's a visual of Boo, a famous cat.)

So why have I written the book?

Because 'visuals attract, verbals engage' as we say here at Verbal Identity.

Simply, everyone sweats their visual identity, and then throws the investment away by not creating a verbal identity that's as differentiated, branded or consistent.

That has never made sense to me.

More channels than ever before.

More channels dominated by language.

And...consumers expect to be in a conversation with brands they like.

We're facing a need for more, faster, better brand language than ever before.

No one running a department can oversee everything that goes out the door.

In fact, a few years ago we proved (ironically, in the Guardian) that the Marketing Chief of even a medium-sized business is responsible for more words each day than the Editor of the Guardian has put in that day's newspaper.

Why not define your brand language as carefully as your define your visual identity?

If you can do with a simple framework, get everyone to follow the framework, prove ROI, build writers skills...surely that's better?

So that's why I wrote my book...and why I'm waiting here with my party hat on, hoping you'll turn up on Tuesday morning to buy a copy.

You can buy it right here.

You can buy it in a few other places, as well.

On Tuesday.

At 9am.

Did I say that, already?

I'll be waiting...