Why I was wrong about Tik Tok... and the impact it can have on your online business!

"You should join Tik Tok" he said.

"What? You want me to do the silly dancing on Tik Tok? That's not my niche nor my target audience. My clients are corporate executives.." I cluelessly objected.

"You're growing an online business. Digital content is key for your growth and right now this is where you will get faster traction. Do it"

And so, I listened to the advice of a marketing professional and joined Tik Tok last week (thinking to myself I'll probably delete it later). I posted a few videos very specific to my expertise relating to public speaking and presentation skills...and BOOM:

One of my Tik Tok posts unexpectedly hit 263K views in 24 hrs and created a new buzz for my work I didn't know was possible in this saturated digital space!

Bonus: The new followers trickled to my instagram account which has never seen that much engagement in over a decade! So, if you are an online business owner, here is what you could be missing out on in Tik Tok:

1. Business Strategy/Growth Content

If you follow the right hashtags, you will find a wealth of accounts from professionals successfully running their own businesses and sharing crucial daily tech and business tips for free! Tips like how to convert your followers, secure more sales and which online tools are best to manage your work efficiently. Apparently many of these professionals have migrated from Instagram where they say the app has become too saturated and the competition for views is truly diminishing the quality of their content. Some of them say the ROI in Instagram for them is "no longer worth it"

2. New Audience

Yes TikTok has a major niche amongst teenagers, but your goal is not to reach everybody! Your content goal as a business is to use creative pieces to scale your business, build authority and stay valid! The MENA audience on Tik Tok is super hungry for content, which is why you will get higher views, higher engagement on Tik Tok in one week compared to Instagram! (someone actually posted the same content on both platforms for 1 month and proved that point massively)

3. Inspiration

Instagram is massive and I won't compare the numbers between the two apps as this is not the point of this article. But, I noticed that when it comes to trends, lip- syncing audio and attractive content, Tik Tok is by far 1-2 weeks ahead of Instagram.

Translation: You want to know what's trending amongst millennials? Go to Tik Tok first! Hence why I decided to jump on the funky trends but customize it for my own purpose: sharing advice on public speaking and how to present anything with impact.

Bonus: I didn't have to dance much either! (I did do some acting though and enjoyed it)! Want to see? Click on the photo to the left and let me know your thoughts about my content!