Why I write on LinkedIn?

Branding is good. You're hustling to create your personal brand; that's great, man. I wish you all the best. But I am here to share. There's no brand for me. I don't give a f*** about the strategies that go into bending the algorithm to the knees.

I am learning every day from everything. And I write to share. Because if you can't share anything you've learned with people, why does it matter? Seriously why?

Believe it or not, we are social animals. That saying by Aristotle,

Whosoever is delighted in solitude is either a wild beast or a god

is true as anything can get.

You might have noticed that the best times are when we are around people. Why's that? Because we interact while sharing stories, those stories usually hold things we've learned—some fun, some insightful, but all in all, worth sharing.

I do have friends; I just don't have a lot of them. I can share everything I learn with them. But then again, they aren't always free; they've got work to do.

There is a different satisfaction in sharing about us and learning about people. Our brains love it when a new piece of information enters our ever-wandering minds. And LinkedIn's just the place to get such pieces of information.

But the best part of it is that you get to share the learnings with one of the largest communities that exist today. Some will click, some won't, but you'll get the satisfaction that you put something of value out there. Even if it doesn't get any engagements, the right people will always appreciate what you share.

I am not here for traction; I am here to share stories and learnings that genuinely help other people out.

Most people fail because they try to fiddle with algorithm. They are trying strategies to gain traction and show how their engagement has ascended in a week or a month. I seriously feel sad for them—robots trapped in a series of experiments.

Share what's human, share what matters to you, and most importantly, have fun doing that.