Why I walked away from buying a business (and the lesson for content strategy)

Last week, I made an offer to buy a business. A totally different industry than what I usually work in, but it was an exciting opportunity, and I was all in.

I ran the numbers. I saw the potential.?So I made an offer?

And then? Someone outbid me.

Could I have matched it? Sure. Could I have outbid them? Quite probably.?

But here’s the thing—I’d done my homework, and I knew that if the upfront price was that high, the business would be fighting an uphill battle?to grow the way it needed.?

...And I wasn’t about to get into a bidding war just for the sake of “winning.” So I let it go. No regrets.

(The hardest part of business—and content—isn’t jumping on the right opportunities. It’s having the guts to say no to the wrong ones.)

Now, what does this have to do with you and your nonprofit’s content?

Too often, I see nonprofit marketers chasing the content equivalent of a bidding war:

?? Jumping on every social platform because they feel they “have to”

?? Churning out more and more content just to keep up with other organisations

?? Trying to win attention with random posts instead of a clear, strategic plan

???Focused on vanity numbers, like new page likes, instead of numbers that matter like new customers or volunteers.

Here’s why I walked?away: Just because others are doing it, doesn’t mean it’s worth the investment for YOU.

So if your nonprofit’s content feels overwhelming, scattered, or just too much—maybe it’s time to pause and ask: Is this actually worth it? Or are we just trying to keep up?

If you want to stop playing the content bidding war and actually create a strategy that works (without the stress), let’s talk.

Talk soon,

Alecia

P.S. If you’re looking for smarter ways to?create content?without throwing spaghetti at the wall, my Training Vault has everything you need to make it happen. Take a peek ???

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