?? Why I Started Weisbrod&Co: A Human-Centered Strategy and Design Consultancy

Throughout my career, I’ve worked with a wide range of organizations including large enterprises, high-impact consultancies, and forward-thinking agencies. No matter the context, I often noticed a gap between big-picture strategy and the practical challenges of designing experiences that truly resonate with people.

That gap inspired me to launch Weisbrod&Co . I wanted to create a boutique consultancy that combines the rigour of strategic thinking with hands-on design and delivery. Our focus is simple: help organizations chart new growth, envision the future, design impactful experiences, and develop agile ways of working, all through a human-centered lens.

Bringing My Experience Together

My background spans various roles in consultancies, corporate innovation teams, and design studios. Each provided unique lessons. Consultancies taught me the importance of structured thinking. Design studios showed me the power of bringing ideas to life. Working in-house reminded me that change requires more than a solid idea; it needs buy-in, alignment, and practical execution.

At Weisbrod&Co , I combine these lessons into a model that blends boutique advisory with the ability to scale. We offer bespoke strategic consulting while also partnering with established organizations that demand robust, enterprise-ready deliverables.

Four Pillars of Our Human-Centered Approach

1. Charting New Growth

We use both data-driven profit-pool analysis and real customer insights to identify growth opportunities. This approach helps uncover markets, products, and services that address genuine human needs, ensuring your initiatives align with what truly matters to the people you serve.

2. Painting a Picture of the Future

Big ideas often remain vague until they are visualized and tested. We help clients prototype new concepts, whether it’s a fresh product line or an innovative spin on an existing service. By engaging users early, we clarify how to refine ideas and reduce risk before scaling up.

3. Designing and Delivering Experiences

From digital apps and contact centre workflows to employee platforms, we design experiences that make a real impact. We leverage human-centered design methods like user research, testing, and iterative feedback cycles to ensure that every solution we create meets user needs and aligns with your strategic objectives.

4. Organizing Around Agile, Human-Centered Ways of Working

Lasting impact requires more than great strategies or designs. It calls for cultures and processes that empower people to work in agile, collaborative ways. We help organizations introduce or strengthen these methods, from redesigning team structures to coaching leaders on how to foster continuous learning.

Who We Help

Our approach suits a wide range of organizations, from large enterprises to consultancies and agencies seeking fresh strategic insights. We work with leaders who believe in the power of human-centered thinking but need flexible, focused advisory support. Our goal is always the same: to help you identify opportunities and shape strategies that put people at the heart of every decision.

Looking Ahead

This post is the first in a series where I’ll share more about Weisbrod&Co 's approach to innovation, growth, and organizational change. We’ll explore practical methods, insights, and examples that can help you drive meaningful results in your own organization.

If you’re curious about how a human-centered focus can boost your strategy, design, and transformation initiatives, I’d love to hear from you. I’m always looking to connect with leaders and innovators who see people as the heart of every business challenge and opportunity.

Thank you for reading, and keep an eye out for the next article, where I’ll take a deeper look at how we pinpoint new growth opportunities by blending profit pool analysis with a focus on real customer needs.

About Weisbrod&Co

Weisbrod&Co is a boutique strategy and design consultancy that helps organizations identify growth opportunities, create innovative solutions, and adopt new ways of working - always with people at the centre. Feel free to reach out if you’d like to explore how we could collaborate on your next strategic or design challenge.