Why I Started Renaissance of Cool?

A Journey Beyond the Ordinary

It all started with a simple yet profound realization: the world is thirsting for something extraordinary, something that shakes up the norm and ignites a spark of wonder. This led me to embark on an adventurous quest, a journey I call the "Renaissance of Cool." It's not just a venture; it's a personal crusade to infuse art, emotion, and a dash of the extraordinary into our increasingly digital and automated lives.

My fascination with the unconventional began as a young dreamer, mesmerized by stories of historical figures who dared to be different. Imagine Chanel, not just a fashion icon, but a revolutionary who brought her flair to ballet costumes while she was intertwined in a romantic saga with Stravinsky. Or think of Andy Warhol, transforming a mundane shopping bag into a piece of pop art. These legends didn't just create; they made statements that echoed through time.

Renaissance of Cool is my homage to this spirit of innovation and emotion. In a world where AI algorithms predict our choices and digital screens are our constant companions, there's a deep, unspoken yearning for the tangible, the crafted, the soul-stirring. My mission is to satiate this yearning, to bring back the magic of creating not just products, but experiences that touch the heart and stir the soul.

This journey is also a response to a growing void in the modern corporate world. From entertainment giants to fashion moguls, from luxurious resorts to retail empires, many seem to have lost their spark. They lack that essential ingredient: a unique identity, a soul. Renaissance of Cool is about reigniting this flame, about crafting narratives so compelling that they become the songs and lore of future generations.

Imagine a world where every brand, every space, tells a captivating story. Where walking into a hotel isn't just a check-in, but an entry into a narrative. Where buying a product isn't a transaction, but an immersion into a legend. That's the world I envision with Renaissance of Cool.

This is more than a renaissance of aesthetics; it's a renaissance of feelings, of connections. It's about breaking free from the mundane and making brands, places, and experiences not just unique, but utterly mesmerizing. It's about creating environments that aren't merely seen or experienced, but felt in every sense, evoking emotions that linger long after the moment has passed.

So why did I start Renaissance of Cool? It's my rebellion against the ordinary, my ode to the art of storytelling, and my passion to bring a touch of the extraordinary into every aspect of life. It's about rekindling the essence of cool - not just in design, but in the very way we experience the world. This is my journey, my manifesto, my dream – and you're invited to be a part of this exhilarating renaissance.

Lukas