Why I Started IGM Digital

The Back Story

IGM Digital has proudly become one of the leading Paid Social Media Marketing agencies in London, with a reputable and growing portfolio of luxury-brand clients within the fashion & e-commerce industries. However, as many entrepreneurs will agree, the road to success did not come easy and as a result, it took a lot of perseverance and faith in my vision as Founder of IGM, to develop the agency into what it is today.

It was during my 4 years as Head Of Digital Marketing & E-Commerce for Duke & Dexter, where I encountered many partnerships with Paid Advertising agencies and quickly became aware of how easy it was for agencies to over-promise and under-deliver on results. I had to eliminate this with IGM Digital! Founded in 2017, we’ve always promised our clients amazing results and if they weren’t  hit, it would be our loss - not theirs. This is why IGM Digital offers a 4/1 return on ad spend guarantee for all paid social & PPC campaigns and if we miss the target, we discount our fees. 

From the very beginning I had a clear idea what it took to create a thriving Digital Marketing agency, the values we should stand for and the results we should be judged on. I knew the competition was fierce and the market was overcrowded, but also knew with a few changes to the standard Digital Marketing agency blueprint, IGM Digital would make a difference. 

Why We Chose E-Commerce and Fashion

When I thought about founding a Digital Marketing firm, the first question I asked myself was, who will I help? I received a lot of advice and guidance from many other industry professionals and I was advised to start a generic Digital Marketing firm, as it would help attract clients from a range of different business sectors. So this is exactly what we did In the beginning and it was going great, but I couldn’t help but feel drawn to providing this service specifically to the fashion and e-commerce industry - two massive passions of mine.

IGM stands for Imagination Growth Marketing and our tagline is “merging technology with imagination”. I chose this because I found that other agencies I had worked with in previous client side roles, were lacking the clear understanding of the fashion world, it’s latest terms and trends. I wanted to ensure we were different, always thought outside the box and created a unique position for the IGM brand in the market. 

IGM Digital

Today, IGM Digital has flourished incredibly since it’s incorporation, through building strong client-relationships with brands who really trust in our capabilities and love what we do for their businesses. The IGM Digital team is also expanding and we’re all super excited for the upcoming opportunities that come our way. 

Be sure to check us out here Imagination Growth Marketing

Or contact us at  [email protected]

Jack Whiting

?CEO & Founder

IGM Digital