Why I started Avasta

How do you know something can exist when there is no way for you to see it? As people, we normally confine this type of statement to the realm of subatomic physicists or the musings of philosophers. Yet, it is a part of our every day lives, and one that has been underinvested into in our commercial world view when it comes to data and information.

Avasta was founded earlier this year to make it possible to ‘see’ the invisible relationships within data in an era where our creation of information outpaces our time and ability to learn from it. At Avasta, we’re making the mathematics of data analysis possible, distinct from data science, as a way to solve for understanding the interconnectedness of today’s data and the need for methods to identify and create new, more useful information out of the volumes of data that organizations collect daily. Our clients get to apply this capability to seeing the world from the "customer-in" point of view and get unparalleled ability to integrate this insight into their strategy.

This dilemma has been part of most of my life, initially a curiosity as I was learning as a child and teenager, and then quite a tangible challenge when I was given my first job at 15 years old. My job was to find and enrol students for a newly created computer science day camp at my next-door university. I had three weeks, zero budget, no contact list, and I would be paid $200 + free tuition for myself if I could fill it up.

By applying math and logic to the information that was available (note, this is pre-internet) all my resources were physical and mental. within those three weeks, I created a new map of the city that identified where the highest likelihood of interested students that could both afford and travel to attend existed. With two dozen small posters and the right placement, both sessions of the day camp were filled up 100%.

These types of challenges emerged in all facets of my professional career, whether in my internships in investment banking, working in private wealth, CPG, commercial banking or in measuring and valuing brands, intangibles, and especially customer dynamics in our digital interconnected world. In almost all cases new data had to be sourced and created to provide a substantial competitive advantage in pursuing new opportunities.

At Avasta I get to build and work with a brilliant and avid team to develop and expand the underlying methodology that we have and integrate it into our service offerings. It is extremely rewarding and exciting to discover something actionable in the data that would have been invisible any other way. It is no accident the name of our company means “to Discover” in my mother tongue.

As the months and years pass our growing team looks forward to sharing the perspectives we have on how data, especially customer data in today’s age, can be better used to enhance organizational value. While Avasta’s focus is with businesses in mind, our underlying mathematical approach can be applied to almost any environment where data transcends time. Our goal is to build Avasta up big enough, that this math can be applied to children’s education, necessities of life, and pure sciences without needing a commercial engagement every time. Please join both our team and myself in making data usage a natural part of building and growing your organization and brands.

Feel free to visit our website. www.avasta.co to learn more or message me directly.