Why I Should Become an Influencer (And Maybe, Just Maybe, You Should Too)
Bev Hepting
Award-Winning Storyteller | International & TEDx Speaker | "Retiring | Continuing to Serve some Clients | Transitioning to Empower Women 60+ to Live Their 3rd Act with Power & Passion ??"
Picture this: it’s 10 a.m., and instead of rushing to a dreary 9-to-5, I’m sipping an oat-milk latte on a sun-drenched patio, adjusting my oversized sunglasses while pretending not to see the camera set up across from me. Why? Because I’m an influencer now, darling! The world (well, a loyal 137 followers on Instagram) awaits my morning musings. Move over Kardashians; I’m here to show the world how to live, laugh, and, well, repeat. But let’s peel back the filter and explore why and how someone like me could take on this influential adventure.
Step One: Understand Why Becoming an Influencer Makes Total Sense (or...Not?)
Why on earth would anyone like me want to influence people? That’s a fair question! I mean, who doesn’t want to spend their days taking perfect photos of cappuccino foam, tagging brands in hopes of free skincare samples, and cultivating a carefully constructed online persona that’s just relatable enough to keep the masses engaged? If I’m being honest, though, there are some perks to consider.
Step Two: Crafting My Influencer Persona
Of course, no influencer gets anywhere without a niche. I need a thing. I mean, there are already millions of influencers out there, so the key is finding a space no one else has dominated yet. Here’s where my genius strategy comes into play. Ready for this? I’ll become the world’s first “3rd Act Influencer” (yes, it's catchy, isn’t it?).
This niche is specifically for those who are ready to embrace their power in life’s next chapter but also wouldn’t mind if someone tossed them a freebie now and then. Why reinvent yourself in a quiet, private way when you can reinvent yourself in full view of the entire internet?
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Step Three: Preparing to Influence the World
Let’s be honest, to be an influencer, you don’t just influence. You need skills, people! Here’s my future routine:
Step Four: Realizing the (Absurd) Impact
Once I’ve become the embodiment of the 3rd Act Influencer, something magical will happen. I’ll begin to get messages from people saying they “felt seen” when I posted a photo of myself with the hashtag #EmbraceYourThird. I’ll give TED-style talks (from my living room) about how holding a cup of green tea and a yoga mat can be a metaphor for finding balance in later life. People I’ve never met will ask me to share my thoughts on wellness, skincare, and the secret to looking effortlessly glamorous while paying bills.
The Benefits (Oh, the Benefits!)
Now, what would all this influencing do for me? Beyond the fame and glory, of course. Imagine the personal growth! The sense of purpose that only comes from getting 73 likes on a photo of my shoes. Think of the sheer thrill every time a brand with 10k followers tags me in a Story, even if it's for a 15% discount. It’s not just about the freebies, people; it’s about connecting with others in a completely controlled, aesthetically pleasing, and branded way!
So, should I become an influencer? Probably. After all, there’s nothing I love more than sharing my story and empowering others to embrace their lives! And if I happen to be holding a smoothie in every shot, that’s purely accidental.