This is why I pivoted to the blue-collar space

Hey there ??

Okay, so first and foremost my dad owned an HVAC business.

But well before that, he raised me in a very blue-collar environment.

I grew up in his workshop, doing pipe-fitting jobs in our house and random tasks.

We built out our entire garage and turned it into a workshop with epoxied floors.

I spent my entire childhood in the aisles at Home Depot.

The smell of sawdust is super nostalgic for me.

When I was a kid, I didn't have my own TV, so I'd have to consume whatever was playing in the family room.

We watched a ton of This Old House, New Yankee Workshop, and these muscle car shows.

Not to mention Stallon and Schwarzenegger films.

My dad loved cheesy action flicks with repeatable one-liners. ??

I got older, he left his “cubicle monkey” job at Hewlett-Packard.

He left the tech industry, returned to his blue-collar roots, got an associates from the local community college, and started working for several mom-and-pop shops in the HVAC space.

He quickly realized these operations were scams.

They were ripping people off, and even worse... NOT doing the job correctly and he didn't want anything to do with it.

He bought a van and started offering his services.

He built up a loyal client base of customers all over Northern Colorado.

He was known for providing a solid service at a fair price, he received referrals, and repeat business.

But he wore himself out after about five or six years of doing that.

Not to mention an entire life of skilled physical labor that had already torn him to pieces.

He decided he wanted to retire and offered to give it to me, basically saying:

"Here, son, take it over."

But I was 21 at the time and didn't have the chops to run a business.

I was also immature and didn't see the golden opportunity sitting in front of me.

I just turned legal drinking age, and all I had on my mind was the bar scene in my local college town.

Ultimately, I ended up turning him down.

It's still something he has a lot of animosity towards me for, but it is what it is.

It was probably for the best.

If I had taken over that business, I would have run it into the ground.

Now, this guy with the same name owns it...

He's from Wales, and he's hilarious, and they're best friends.

It all worked out, right?

The reason I've shifted my niche to the blue-collar is...

No one's appealing to this industry and I have a personal connection to it.

Everybody wants to work with marketing agencies, tech founders, CEOs, and executives in suits.

I'm not quite sure why everybody's so obsessed with working with the white-collar industry

But I think there's an entire demographic of salt-of-the-earth people who have amazing stories and are ready to share them.

LinkedIn is a platform that wants more content like that.

We have enough white-collar industries: marketing, sales, and founder-led content.

It's time for LinkedIn to finally have that salt-of-the-earth, regular "Everyday Joe" type of feed.

Based on what I've seen with the one client I have in the blue-collar space, who's about to pass the 300,000 impression mark in a matter of months sharing only 2-3 posts weekly...

LinkedIn is dying for more content like this.

Beyond that, it'll be a very easy demographic to work with because it's a localized approach, instead of trying to appeal to the entire world or country.

An in-home service provider, like a plumber, carpet installer, roofer, or contractor is interested in booking appointments with people who need their services... right now.

You don't need to build nearly as much trust; you simply need to be in the right places at the right time.

Additionally, I don't think the blue-collar industry has done enough to drive brand over the years.

They've focused heavily on SEO (websites/Google ads), print ads, and Facebook biz pages.

But I don't think most of them have gone that next step to say, "Hey, we've done some awesome stuff over the years."

"Even if this is mundane work and we're not "moving fast and breaking sh*t" there are a lot of interesting things that have happened over the years, and it's time to share that story."

Hormozi with an actual toolbox.

Not a toolbox that’s a gym bag in disguise.

IYKYK ??

There's a unique opportunity here, and I want to be one of the few, if not the only ghostwriters in the space appealing to this specific demographic.

I've been a tiny fish in a giant ocean with a pretty decent offer.

I'm ready to be a decent-sized fish with a perfect offer in a tiny pond of prospects ready to buy.

I see LinkedIn becoming an incredibly useful tool with a localized effort.

Just based on how the algorithm connects you with people in your geographic area.

And the audience on The Link is the wealthiest out there.

A simple social selling strategy paired with content and maybe even some meta ads... is going to knock it out of the park for blue-collar business operators

I could not be more excited to be figuring out how to make this one of the best possible setups for my clients.

We'll see what happens.

If that’s you use this link

Answer a few questions and schedule a call.

Or DM me here on LinkedIn.

Or....

If you know someone in this industry you think could be a huge success in the digital world...

Great personality and a lot of amazing things to say... share this with them.

A lot of stubborn folks in the blue-collar arena.

Give them that nudge.

I appreciate you.

Comment down below with any additional questions.

Peace! ??

Okay, one last thing I promise...

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