Why I Only Coach Listing Agents (And Why You Should Be One)

Some people think I’m biased. They ask, “Why do you only coach listing agents? What about buyers’ agents?”

Look, I have nothing against buyers' agents. They're great people. They work hard. They drive a lot.

And they spend countless hours opening doors for people who just wanted to see “what’s out there.”

Meanwhile, listing agents? They’re running the show.

Why Listings Are the Ultimate Power Move

Let’s break it down:

1. Listings Give You Leverage

When you control the listing, you control the inventory. And in real estate, inventory is everything.

It’s like owning the only water well in the desert—agents will come to you.

2. You Can Only Be in One Car at a Time

Buyers' agents are like Uber drivers who don’t get paid unless their passenger likes the destination.

Listing agents, on the other hand, market properties, create buzz, and let the buyers (and their agents) come to them.

3. More Predictable, Less Burnout

Listings mean you can plan your life.

Buyers’ agents? They’re on call 24/7 for last-minute showings, contract surprises, and the occasional “We changed our minds; we want a farmhouse instead” conversation.

Listings let you create a sustainable business and have a life.

4. Marketing One Home = Multiple Leads

A great listing doesn’t just sell one home—it attracts more listings. Neighbors notice. Other sellers call you.

Buyers come through, and if they don’t buy that home, they become potential clients.

Listings are marketing machines.

5. You Set the Terms

When you have the listing, you negotiate from a position of strength.

You don’t have to beg for showing availability or wait anxiously for an answer.

You are the one agents are calling.

Conclusion: Listings Win Every Time

That’s why I only coach listing agents. Because listings give you control, predictability, and a business that doesn’t own you.

So if you’re tired of driving all over town, refreshing MLS 12 times a day, and answering late-night texts from buyers who “just want to sleep on it,” maybe it’s time to own the market instead.

Become a listing agent. And when you’re ready to 10X your listings, let’s talk. ??

Let's book a call, no sales pitch, no pressure, not into that nonsense....BOOK a call with me to see if it's right for you.

You can do this.

Chris

DRE? 01155105