Why I made the jump from in-house to freelance Marketing executive

Over the past 20 years, I've had the privilege of working with innovative and forward-thinking tech startups like Pleo or Ledger . But like many marketers, I've experienced the ups and downs of the job market, including layoffs and uncertainty about my future in the field.

5 months ago, I made the choice to go the Fractional CMO route. And it has been the most fulfilling I've been in a long time.

At first, I was hesitant to take the leap and become my own boss. I worried about finding clients, setting my rates, and building a reputation as a reliable and effective marketer. All those turned out to be less of a struggle than I had imagined (more on that in a future post)

I love having the freedom to work from anywhere and choosing the clients that interest me most. Freelancing has allowed me to take control of my career, and I wouldn't have it any other way.

This flexibility is huge! I can work from home, a coffee shop, or a co-working space, and I can set my own schedule. This allows me to balance my work and personal life in a way that works best for me.

Another thing I've loved lately is the variety of work freelancing brings me. I have had the chance to work with a web3 startup, a couple of fintechs, and 3 SaaS companies.

Each one approached me with their own unique marketing challenges. So far this is what I found:

Early-stage startups (pre-seed to seed) need help with:

• hiring their first marketing team
• creating a go-to-market strategy
• deciding where to deploy a small marketing budget

While more established startups (series A or B) need help with:

• scaling their marketing efforts
• driving predictable & sustainable growth
• prioritizing which new market/vertical to open
• coaching & developing their marketing leaders

This is super exciting, it keeps my work fresh and exciting and allows me to learn and grow as a marketer.

And it has been incredibly rewarding to see the results of my work and to know that I have made a difference in their business.

Of course, freelancing also comes with its own set of challenges. It requires a certain level of discipline and self-motivation to stay on track and meet deadlines.

But for me, the benefits of freelancing far outweigh the challenges.

Freelancing has allowed me to build a career on my own terms, while also maintaining a healthy work-life balance.

It's given me the opportunity to leverage my experience in new and exciting ways, build amazing relationships with the founders I've come to meet, and maintain a level of independence and autonomy that I did not have as an in-house marketer.

If you're considering making the leap, I'm always happy to chat and share my own experiences as a fractional CMO.