Why I LOVE typos / Target social idea

Good morning!

Welcome to Social Studies.

Here’s the agenda for today:

• Free social media idea for 塔吉特百货
• Newsletters I’m digging
• Why I LOVE typos
• Friendly reminder

Free social media idea for Target…

I saw that this target location has their logo on the roof.

My immediate thought was those dudes on TikTok who say “send me a picture and I’ll tell you the address.”

Creepy af how they pull it off. ???

Then I realized that doing that would be way to easy cause only like 3 stores have this (all near big airports).

I still think the idea is solid though just needs some editing.

Instead of the rooftop thing just take a picture of a storefront (or a small portion of one).

Something like 2,000 different locations to choose from.

Tag one of those stalker dudes and say $100 if you can tell us what store number this is.

Reasons why I like it:

• $100 is way cheaper than any decent UGC you’re gonna get.
• Costs virtually nothing to pilot.
• This style of video is addictive and scalable.
• No companies are using this format. (I could be wrong but I scroll social for a living and haven’t seen it)
• Seems like an obvious brand tie in with the logo/name.

Reasons it might not work:

• No idea if the audience of these accounts shops at Target

(Tbh that’s kind of the most important question but for such a low cost, why not roll the dice and see what happens?)

There are over 11,000 of you who subscribe on LinkedIn!!!

Trying to move some of that over to an owned platform. :)

To read the remaining sections, head here.

• Newsletters I’m digging
• Why I LOVE typos
• Friendly reminder