Why I love MeetEdgar

I often get asked which social media scheduling tools I use for my clients’ social media posts. I sometimes use Hootsuite and Buffer, but my favourite platform is a little-known gem called MeetEdgar . There isn’t a one-size-fits-all approach to choosing the right scheduling platform for your business so here’s some pros and cons of MeetEdgar that should help guide your choice!

Why I Love MeetEdgar

MeetEdgar stands out to me for several reasons. First and foremost, it allows users to create a library of evergreen content that can be reused and repurposed. This feature is incredibly valuable as it helps ensure a consistent flow of posts without the need to constantly create new content. In the fast-paced world of social media, having a repository of high-quality posts that can be recycled saves time and effort, allowing you to focus on other aspects of your business.

Key Features of MeetEdgar Automated Scheduling and Posting

The platform can automatically schedule and post content to various social media platforms, including Facebook, Twitter, LinkedIn, and Instagram. This means you can set up your posts in advance and let MeetEdgar handle the rest. While you can schedule one-off posts (though Hootsuite and Buffer might be better suited for this), the main advantage of MeetEdgar is its ability to schedule weekly repeat posts. This feature ensures that your evergreen content continues to reach new audiences over time, maximising its impact.

Content Organisation and Categorisation

MeetEdgar allows users to organise their content into categories such as blog posts, promotional content, and inspirational quotes. This categorisation helps you set up a balanced and diverse posting schedule. By ensuring a mix of content types, you can keep your audience engaged and interested in what you have to say. This level of organisation is particularly useful for managing a comprehensive social media strategy.

Recycling Evergreen Content

One of the standout features of MeetEdgar is its ability to recycle evergreen content. Once a post is published, it can be added back into the queue and shared again later. This is a game-changer for extending the reach and lifespan of each piece of content. Instead of constantly coming up with new posts, you can leverage your best-performing content multiple times, ensuring it continues to deliver value.

Analytics and Insights

The platform provides basic analytics to help users track the performance of their posts and make data-driven decisions about their social media strategy. While it lacks the more advanced analytics found in other tools like Hootsuite, it still offers enough data to understand what works and what doesn’t. You can see which posts are performing well and adjust your strategy accordingly, though for in-depth analysis, additional tools may be needed.

Real-Time Interaction Limitations

MeetEdgar excels at scheduling and automating posts but is not designed for real-time social media interaction. If engaging with your audience in real-time is crucial for your strategy, you’ll need to use other tools or directly access social media platforms. This limitation means MeetEdgar is best complemented with other tools that can handle live engagement.

User Experience and Support

While MeetEdgar is generally user-friendly, some users may find the initial setup and understanding of maximizing the tool’s features challenging, especially if they are new to social media scheduling tools. However, their customer support is terrific, offering assistance via live chat and email. This support can be invaluable as you get to grips with the platform.

Integration and Platform Support

MeetEdgar integrates with various social media platforms, allowing for a streamlined process of managing multiple accounts from a single dashboard. It supports most major platforms, which cover Facebook, Twitter, LinkedIn, and Instagram. However, it doesn’t support TikTok, Pinterest, or YouTube, which could be a drawback for some users. That said, the company continually upgrades its product, and I’m optimistic that TikTok, at the very least, will soon be added to the lineup.

Team Collaboration Features

MeetEdgar is primarily designed for individual use or small teams. It lacks more advanced team collaboration features such as approval workflows, user roles, and permissions found in other social media management tools. If you need robust team collaboration capabilities, you might need to look at other options or use MeetEdgar in conjunction with additional tools that provide these features.

Final Thoughts

In conclusion, MeetEdgar is a powerful tool for those looking to maintain a consistent and efficient social media presence. Its ability to recycle evergreen content and automate scheduling makes it a favourite of mine. While it does have some limitations, particularly in real-time interaction and advanced analytics, its benefits often outweigh these drawbacks for me. If you’re managing social media for yourself or a small team and want a tool that simplifies content management and maximises the reach of your posts, MeetEdgar is definitely worth considering.

Laurel Alper

Founder, Laurel Leaf Networking