Why I Don’t Under Promise And Over Deliver

In a world where "under promising and over delivering" has become the go-to strategy for many manufacturers and sales people, I choose to diverge from this path. This article is dedicated to all the track coaches out there, and why this principle applies to my interaction with you.

The Problem with Under Promising

Under promising may seem like a foolproof strategy at first glance. Set the bar low, and then surprise you with more than you expected, right? But here’s where the problem lies: if I under promise, then I'm selling you short.

Consider this: You're a track coach. You're looking for the safest long lasting track equipment for your program. When you seek equipment, you want to know exactly what you're getting. The last thing you want is to be undersold, potentially missing out on a key feature or benefit you need. You want to plan, you want to budget, and you want to know what you're working with from the get-go. You simply don't have time for silly 'sales games'.

Under promising not only undermines your ability to prepare effectively, but it also implicitly questions your ability to handle the full extent of what I can offer. It's a subtle message, but it's there: "I don't think you can handle what I can really do."

The Myth of Over Delivering

Now, let’s tackle the other part of the equation – over delivering. If I promise to give you my 100% from the get go, there's no such thing as over delivering. Over delivering implies that I'm holding back initially, that I'm not putting forth my best effort from the start, that you only deserve 75% now so I can 'wow' you when I give you 90% later on. But that's not how I operate. Ever.

When I commit to you, you get all of me. Every bit of knowledge, every ounce of effort, and every minute of time you need. When I say I'll deliver, it means I'm giving you my absolute best. There's no 110%, there's no over delivering. There's only the commitment to excellence and the relentless pursuit of your objectives.

The Go-Giver Approach

I think about my role as your Sales Professional as being a "go-giver" instead of a "go-getter". The go-getter is out for themselves, always on the lookout for what they can gain. But the go-giver? They're out for you. I'm out for you.

That's my approach. I'm here for you coach. To help you reach your goals, to support your equipment purchases, and to provide the best service I can. I'm not here to under promise or over deliver. I'm here to set the right expectations and meet them, head-on. All day, every day!

It's about a transparent, honest approach to track equipment sales where both parties understand and agree upon the expectations from the start. It’s about respect – respect for your time, your goals, and your trust in me. And it's about a commitment to giving all I have to help you succeed, every step of the way.