Why I Create Content On LinkedIn
Shashwati P
Award Winning Diversity & Inclusion Champion??LinkedIn Top Voice??Helen-Keller Awardee | D&I Strategist, Obsessed about creating Impact | LinkedIn Creator Accelerator CAP | Making Inclusive & Diverse Spaces a Reality
“Imagine that there is no money involved with the work - Would you still do what you do?” This is the one question we get asked when we seek ‘meaning’ in our work. We all crave that today - meaning in our lives, some purpose.
“You’re not going to fix the world’s problems by yourself. But you can contribute and make a difference. And that feeling of making a difference is ultimately what’s most important for your own happiness and fulfillment”.
This wonderful quote beautifully words “WHY” I do what I do. I empower organizations in their Diversity & Inclusion journey, making spaces around us more inclusive and accessible - could be to include persons with disabilities, people from the LGBTQ+ community, people across genders, and other underrepresented groups. Being mindful of our own biases, unlearning, and learning ways of communication to create belongingness.
While I was doing the work, I was thinking ‘Is there a way, I could facilitate conversations, and discussions and reach a larger audience?' The answer came easy – Yes, social media! And LinkedIn had to be my go-to platform. Why LinkedIn ?
World's professionals were here so sharing on LinkedIn was a natural extension of what I do. As I was learning, and coming across interesting reads, was posting. ?A year on and Gary Vaynerchuk convinced me to share videos ?? Nah! Never met him. C'mon, it's 2022!
I had only a few likes, sometimes none but what kept me going were the one or two text messages I would receive – once a month or sometimes twice. My criteria has always been
‘If I could just create just a tiny bit of impact for one person, it’s a success
– so the wonderful 'thank you' or the encouraging texts kept me going. ?Another year on, and I found myself on the LinkedIn Top Voices 2022 feature. It was such an honor! I paused... and said “Oh My! Now, I really have to work.” ?I started putting a little more thought into my daily shares and I received more encouragement from the awesome people on the network. The messages that came in, now more frequently, propelled me to read more and share more. I also featured on the Spotlight Content Creators, leading conversations around LGBTQ+. Along with this, I landed an awesome opportunity – to be a part of India’s 1st LinkedIn Creator Accelerator Program (CAP).
‘Creator’? ?? Wow!!! Is that so.
So, began my wonderful journey with LinkedIn's fabulous top 200!
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Ankur Warikoo , from popping on my screen ads, was now sharing his learnings in a session. Wow! I was so struck by his honesty. So much to learn. Learnings from Radhika Gupta , Pooja Dhingra , and many more.?
Attending such open & honest sessions from the biggies is definitely not an everyday occurrence. I am extremely grateful for these opportunities. The support from the LinkedIn Team to become a better version of myself on the platform has been nothing short of ‘amazing’.
So this must be all...... Nah !!! ??What else did I have the pleasure of receiving?
?? some fantastic friendships ....
“Imagine that there is no money involved with the work - Would you still do what you do?”
Yes, a 1000 times yes!
When are you creating content?
?? When you do so,? #CreateOnLinkedin ?:)
I coach mid to senior professionals on the path to leadership ?? | 1K+ individuals impacted | Corporate Trainer | Enhance your presence through 1:1 coaching | Communication Expert | Dale Carnegie certified
2 年I love your premise Shashwati P (She, Her)! And it's thought provoking too - would we do what we do now if there was no money in it! It's a true test of passion and a benchmark for our real intentions about our work! :)
Let me help you write that book you desire | A Ghostwriter for Nonfiction Projects
2 年You makes me speechless, always. Your why is just… kudos :)
LinkedIn Community Top Voice | CXO | Mentoring Career Aspirants & Workplace Professionals | Speaker | Culture & Skill Mentor | LinkedIn Growth Specialist | India's Top 35 Mentors Niti Aayog | Content Creator | Writer
2 年So lovely to read this Shashwati Keep going ????
Helping Brands to Sky Rocket their Presence, Sales and Audience Online ?? | Digital Marketing Strategist | Performance Marketer | Linkedin Creator Accelerator Program-22 | Graphy Select Top 50 | Building Digital Creation
2 年Such an amazing and inspiring article Shashwati ?
Building high-impact personal brands for Founders & CXOs that take their businesses to the next level. How? Read my Bio || LinkedIn Workshops || Keynote Speaker
2 年Such a lovely article Shashwati! It took me through the whole journey. Your words are powerful ?