Why I Champion Sports and Tennis Innovation

When I decided to stop studying Medicine while living under the ruling of Argentine military dictatorships, I designed my future steps focusing on three fundamental pillars: professional tennis, entrepreneurship and immigrating to the United States.

• One word defined and summarized my goals and aspirations: Leverage.
• If I was not going to be a doctor and disappoint my family, I had to leverage my knowledge into an open-ended adventure of constant expansion of my creativity and innovation skills.

Achieving my goals required seeing the glass as full and a half... navigating life as an ever-evolving spiral of possibilities.

Creating My Breakthrough

To dive into professional tennis, I saved money from teaching tennis lessons to my friends for one year so I could be certified by Dennis van der Meer in Hilton Head Island, South Carolina, in 1981.

• I was still a student, but I sensed that tennis could become my passport to the world. Dennis came to Uruguay for two consecutive summers and I was his "chief of staff" and translator during the clinics at a luxury resort. Working closely with him revealed to me the skills necessary to succeed as an immigrant (he was South African) and create my own path.

Meanwhile, I confidently became an entrepreneur. My brother Robert (who had quit studying Economics) and I started a tennis services company.

• Soon, we had several clubs under contract and a staff of approximately 15 talented coaches. We were some of the first coaches to offer tennis clinics for large groups in tennis clubs and public parks with the goal of growing the sport at the height of the "Argentine tennis boom" initiated by Guillermo Vilas and Jose Luis Clerc.

During one of my regular promotional workshops, a prominent TV journalist invited me to co-host a Saturday mornings program for children with a vast national audience.

• The media exposure multiplied our impact and soon I was writing for several magazines, joining a radio program, commentating on TV, touring the country offering tennis clinics and receiving requests from tennis manufacturers to test their product innovations.

When inflation in Argentina reached 300% per month in 1985, I called Dennis and asked him if I there could be a role for me in his organization. He paused briefly and said the most magical words I've had ever heard: "Come on over. We'll figure it out."

I flew to the United States a week later, fully committed to complete the redesign of my life.

Innovation at the Van der Meer Tennis University

Dennis van der Meer was a pioneer in tennis instruction and had invested time and resources in sport technology and research, associating himself with brilliant minds inside and outside tennis.

• He effectively implemented video-analysis, applied biomechanics, match data collection and interpretation, physiology, nutrition, product innovations and innovative teaching methodologies better than anyone else in the world. Dennis' premise when evaluating innovations was "Does this help my students learn better, faster and cheaper?"

Dennis constantly nurtured my inquisitive mind and facilitated the expansion of my skills, sharing with me the latest developments in science, biomechanics and product development to evaluate for their value as innovations and improvements to the game.

• I traveled to sports manufacturing shows and conferences and saw how the sports industry was increasingly becoming a massive social force.
• In addition, Dennis taught me how he run his complex international business, which had a for-profit and a non-profit component.

Marketing Sport Psychology to the World

In 1987, sports psychologist Dr. Jim Loehr was formulating his Mental Toughness Training approach for tennis and collaborated with Van der Meer. Dennis asked me to attend his course and I discovered that I could invest my Medicine and Psychology knowledge into promoting Jim's innovative contributions to the game.

On a handshake, I proposed Jim to create a European speaking tour, operating from a friend's sofa in Dusseldorf, Germany, along with a group of intrepid tennis entrepreneurs.

• On November 1988, Jim and I toured Europe bringing tennis coaches an innovation born out of a key question ("Why some players win consistently and others don't?"), slow-motion video analysis and a solid understanding of the Ideal Performance State to perform under pressure.
• Another successful European tour followed in 1989 and I was invited to join Jim as his Director of International Promotions in the U.S. Jim supported by application to become a U.S. resident, which allowed me to fully focus on expanding our reach.
• Based at what today is the IMG Academy in Bradenton, Florida, Jim, Karen (who would become my wife) and I served the mental training needs of many of the top tennis players in the world. Our service was unique in its effectiveness and an innovation in how players could bridge the gap between their potential and its successful realization under competitive pressure.

After we worked with Gabriela Sabatini prior and during his epic victory at the U.S. Open 1990, which gave us international attention, we decided to join forces with Dr. Jack Groppel and fitness trainer Pat Etcheberry to create a sports science company at Saddlebrook Resort, north of Tampa, where we could accommodate our sports and corporate clients.

Our consistent success with tennis players such as Pete Sampras, Jim Courier, Arantxa Sanchez-Vicario and Sergi Bruguera, who were winning Grand Slams (as well as an influx of European golfers and Olympic athletes like speedskater Dan Jansen), kept inventors and manufacturers knocking at our doors.

• We tested heart monitors, fitness equipment, computerized video-analysis of strokes, advanced hydration and nutrition compounds, and many kinds of accessories to improve teaching and playing. In retrospect, few of them succeeded due to flawed business models, wrong assumptions, high production costs and pricing themselves off the market.

Innovating the British Tennis Club Business Model

In 1993, I accepted an offer from a British charitable trust to manage their tennis facility in Southampton with a blank check. The owner's single request was "Give me the best, and if possible, a British tennis champion."

• Thanks to his vision and generosity, I was able to set up an approach to provide thousands of children with free instruction, equipment, club membership and, simultaneously, develop an Elite Academy for sixty top players selected by a meticulous process, several of whom became champions.
• The innovation (for British standards at the time) was the combination of non-profit services at affordable prices while promoting tennis to the entire region of Hampshire County and getting national media attention. Celebrities played their part: I was able to invite John McEnroe, Dennis van der Meer and Jim Loehr from the USA, while Andrew Castle (former UK No. 1 and SKY TV commentator) came for weekly hitting sessions with our best players.

To consolidate the progress, I invited Mike Barrell to join me as Tennis Director, and we created a progressive and effective junior tennis development pipeline.

• We embarked in an intensive collaboration with a group of capable and innovative European tennis entrepreneurs (photo), which added new ideas to improve programs and monetize them. Mike is today one of the top experts in junior tennis in the world and is the Executive Director of Tennis Sportime Clubs and the John McEnroe Tennis Academy in New York City.

Through three years of full-time dedication to the project, I took many clues from my friends at David Lloyd's Tennis Clubs, who were rapidly growing their successful model.

• I had direct access to their top executives and they introduced me to their architect, who taught me fascinating aspects of club design and client behavior that are relevant to this day.
• Their innovative approach to understanding what people need, want and desire out of a tennis and fitness experience allowed me to reframe my views on branding, marketing segmentation, space utilization, creative programming and computerized scheduling.

The most important perk I got from the club's owner in the UK was a week-long course with Dr. Edward de Bono, the father of "lateral thinking," at his private island of Tessera in Venice, Italy.

• It was a life-changing experience, shared with a handful of executives from top European corporations, in which Dr. de Bono (who thanks to Giovanni Vescovo, his agent, would become a mentor) taught us all the tools we needed to become creative and innovative thinkers. This transforming experience gave me the confidence to intentionally seek alternatives to what's taken for granted and improve situations and products.

The Road Less Traveled Made All the Difference

In 1995, I returned to the USA and shifted my attention to the entrepreneurial opportunities provided by the Internet. I took a leap of faith, aiming to reinvent myself, once again.

• With several associates, I attempted to launch the first online seminars, an internal digital TV station for convention centers and a device that would allow companies to fax for free. These ventures introduced me to the worlds of inventors, venture capital and technology, as well as the delusional stories told by CEOs, shameless swindlers, raw greed and the meaning of "dot com bust."

In 2000, my friend Gustavo Raitzin invited me to join him at ABN AMRO Private Banking Switzerland in Zurich to launch a cultural change initiative based on the Peak Performance mindset.

I knew nothing about Swiss private banking but I embraced the challenge as I had done it before, taking the road less traveled and sensing that it would make all the difference.

• Our collaboration created for me a long line of "firsts," such as managing company-wide and international events with complex technology, collaborating in the launch of the bank's first Internet portal for clients, developing an award-winning software tool to sell investment products to clients, and creating a private event for sub-billionaires at Dr. de Bono's island in Venice to focus their attention on what's known today as "sustainable investing."

Gustavo Raitzin later joined Bank Julius Baer and its managing board, inviting me to collaborate with his strategic initiatives at times of high turmoil and deep transformation, which required a high degree of creativity and adaptability.

• The successful implementation of behavioral psychology, cultural context and learning technologies enhanced my innovation skills and facilitated the changes that allowed the organization to reach higher levels of productivity and market share. I was encouraged to create innovative corporate off-sites to stimulate the private bankers' communication, cooperation, commitment and increase the teams' results.
• Over the past 25 years, my friendship with Swiss private bankers allowed me the privilege to work with the top firms, such as UBS, Credit Suisse, Fidelity Investments, HSBC, Aberdeen Asset Management and privately with many of their top executives.
• Several of these bankers have a passion for sports and have joined boards, invested and became advisors for innovative start-ups. They have regularly shared with me their concepts and marketing strategies, giving me a peek of the bleeding edge of sports tech and health innovations.

The Birth of The Tennis Innovation Challenge

In 2017, I reconnected with Jolyn de Boer, who was the Executive Director of the Tennis Industry Association and whom I knew from my early days at Van der Meer's in Hilton Head Island.

She suggested we consider creating a Tennis Innovation Challenge to stimulate the Tennis Industry's forward thinking, as she recognized that the generation of new ideas had stalled through the past decade - and that the growth of the game was grinding because of it.

• Within months, we were able to invite top industry performers to become judges and make an open call for innovations. There would be a monetary reward for the winner and the last three finalists would pitch their innovations at the Tennis Owners and Managers Conference in Orlando (TOM).
• The first edition was a success and it was followed by events in 2018 in Isle of Pines, SC and New York and Orlando in 2019. All the events received submissions from several countries and provided exposure for innovations such as Tennibot, TennisONE app, InOut Tennis and many others.

The Tennis Innovation Conference: Innovation is Strategy

At the last Orlando event, I reconnected with Fernando Segal, whom I knew from Argentina, and who is the founder of the Segal Institute based in Mexico, promoting tennis programming, talent development pathways and coaches education throughout Latin America. He's also the creator of the prestigious World Coaches Conference, now in its 5th edition in 2025, the premier online forum for the best coaches to share their viewpoints.

During the pandemic, Fernando proposed we create the Tennis Innovation Conference (TIC) as an online event, aiming to expand the impact of the Tennis Innovation Challenge and promoting the need for tennis leaders to embrace the Innovation Mindset.

• TIC is an online forum for tennis leaders to understand the megatrends for the next 10 years, to develop new ideas and to collaborate to make tennis grow sustainably.

The insights gathered at TIC can have a profound impact on Coaches Education, Player Participation, Talent Development and Fan Engagement for years to come, resulting in extraordinary growth.

The Tennis Innovation Conference (TIC3) is now on its 3rd edition, launching on November 11 to 16, 2024 on the TennisONE app, produced by Synergize Sports (our company) and presented by RSPA (formerly the USPTA) and Segal Institute.

• TIC3 will include 24 main speakers (14 tennis luminaries and 10 experts and innovators in other sports) and it will be Free for all participants worldwide.
• As we express in our Tennis Innovation Manifesto, "our commitment to innovation led us to create the Tennis Innovation Conference, a platform where we gather to envision the future of tennis and inspire others to join us in this journey. Just as Major Wingfield transformed the game in 1873 with the creation of Lawn Tennis, we aspire to foster an innovation culture within tennis, understanding that innovation is the key to growth."
• Hand-On Tennis Innovation: In 2023, I was invited to join the team of Sense Arena VR, a virtual reality company, to design of the Mental Training pathway for the ATP TOUR Sense Arena Virtual Reality for Mental Training for Tennis software. Sense Arena VR is a Czech company with offices in the U.S. which had already success in ice hockey. My dear friend Carlos Kirmayr (with whom we collaborated in coaching Gabriela Sabatini prior to her victory at the 1990 U.S. Open, along with Dr. Jim Loehr) suggested my name to Yannick Yoshizawa, VP of Tennis, and we embarked on the intensive development process, which culminated in the launch of the product at the U.S. Open in New York.

Promoting the Confluence of Sports, Health and Tech Innovations

In 2018, a Swiss private banker who used to work in Gustavo Raitzin's team at Bank Julius Baer became a Fintech entrepreneur and asked me for reliable professionals in my network who could join his Advisory Board.

In reciprocity, he kindly introduced me to Horst Bente, one of the three grandsons of Adi Dassler, the legendary founder of adidas.

• Horst and his brothers Klaus and Stefan, had founded LEAD Sports with entrepreneur Christoph Sonnen, setting up their first sports tech accelerator in Berlin, Germany. I flew to their residence in the Bahamas to meet them and explore avenues for collaboration.
• As LEAD Sports moved into their Lake Nona, Orlando, offices and created new cohorts for start-up founders, I became a mentor and facilitated contacts and opportunities in different areas of the world.
• My association with LEAD Sports, ADlegacy and their ADvantage Fund continues to provide me with a deeper understanding of how sports can be a vehicle for social progress, for better health and for growth opportunities for passionate entrepreneurs who are solutions designers.

The Charlotte Sports Innovation Hub Project

One of the spin-off projects born out of my introduction of LEAD Sports executives to members of the Charlotte Regional Business Alliance during the past two years is the Charlotte Sports Innovation Hub project.

• Based on Charlotte's ranking as #3 in the USA as a great place to conduct sports business, validated by the region's confluence of the banking, health, professional sports and technology industries, I obtained the support of Louis Foreman, Founder and CEO of Enventys Partners, a leading product development and innovation company.

Together, we recognize the importance of magnifying Charlotte's potential as a hub for sports innovation, gathering the support of national and international investors to help start-ups succeed.

• A systematic approach to selecting candidates, complemented by a series of Agile Sprints and online interactions, can help start-up founders and their teams develop a solid plan to launch their products and services on Demo Day, where qualified investors will attend. Charlotte has a lot to offer as a city, as well as the economic region that extends from Raleigh to Atlanta, to justify our efforts to put creative and innovative talent on the world map.
• LEAD Sports is an innovation and venture capital consulting partner in the project. A group of savvy and committed experts are advising on the design and implementation of the Hub, based on their successful deployment of similar initiatives in related industries.

Sharing Performance Science Lessons from Formula 1

Since I started my successful and rewarding collaboration with Pietro and Enzo Fittipaldi in 2017 and supported them on their quest to drive in Formula 1, I've learned an enormous amount about performance under pressure and innovation from the world of motorsports.

• My work with Karting talent, from 10 to 16 years old, collaborating with coach Sergio Campos in Mooresville, NC, has given me insights on what it takes entice young drivers to develop their "Driving Fast Mindset."
• Helping young drivers transition from Karting to Cars (Legends, Late Models, Formula 4, LMP3), has motivated me to deepen my research in the areas of physiology, psychology, car construction and training simulation technology.
• Working with Pietro Fittipaldi on his path to obtaining his Super License and driving for F1 Team Haas, as well as assisting Enzo Fittipaldi on his evolution from Formula 4 to Formula 2 has provided me with a wealth of knowledge on the neuroplasticity of the brain, recovering from injuries and the requirements for top drivers to remain fully engaged through a grueling racing calendar.
• My regular conversations with a long-time member of the Formula 1 world who has worked as an F1 team data engineer, as staff member at Ferrari in Maranello, as sports celebrities' agent, a technology innovator and a major motorsports events producer has expanded my knowledge and understanding of the sport to the highest level.

On Sunday, October 6, I will share the Performance Science lessons I've learned from Formula 1 at the Raw Science Film Festival in New York City, where experts from a variety of branches of science, media and entertainment will congregate.

• The mission of RSFF is to humanize science and bring fact-based experts to the forefront of popular culture by celebrating the best science storytelling in the world. The goal is to create a world class film festival for science media on par with Cannes or Sundance, and to extend the festival globally.
• I’ve been invited by RSFF Founder Keri Kukral to present legendary coreographer and dance innovator Bill T. Jones with a Lifetime Achievement Award for his body of work which highlights the intersection of science and technology with the arts. Artistic director of New York Live Arts and artistic director/co-founder of the Bill T. Jones/Arnie Zane Dance Company, Bill T. Jones has received major honors ranging from a 1994 MacArthur “Genius” Award to Kennedy Center Honors in 2010. In 2013, he was the National Medal of Arts Recipient, an honor bestowed by President Barack Obama.

Megatrends, Convergence and The Tennis Experience of the Future

I arrive to this point in my life with two questions in my mind:

• How can I continue investing what I've learned over decades in practical ways, in solutions that matter, so one day I can say I've created a legacy?
• How do megatrends converge to integrate innovations from across various industries and technologies, pointing to a future of tennis that is sustainable, accessible, and engaging?

Together with my partners, collaborators and supporters, we believe that sports are a vehicle for good. Tennis, in particular, can play a larger role in international understanding and collaboration, but the game as a whole must embrace Innovation as a growth strategy.

Below are 50 ideas for innovating tennis worldwide, categorized under Player Experience and Fan Experience. These ideas draw inspiration from innovations in other professional sports like the NFL, MLS, NBA, MLB, PGA, Cricket, FIFA, and Formula 1.

Some of these ideas are already being implemented, others are in the planning stages, and not all of them might be useful or viable. However, as a whole, they can be taken as Creative Provocations to expand our Innovation Mindset and creative thinking skills for the growth of the game.

Player Experience Innovations

1. Wearable Technology for Real-Time Feedback

Players wear sensors (like NFL or NBA) to monitor biomechanics, heart rate, and exertion, giving instant feedback on performance.

2. AI-Powered Personalized Coaching

AI-based systems (like Formula 1 telemetry) analyze in-game performance and suggest real-time strategies based on opponent’s play patterns.

3. Microchips in Balls for Instant Line Calls

Using sensor technology (similar to MLS goal-line tech), microchips in tennis balls provide automatic and accurate line calls.

4. Virtual Reality (VR) Training Programs

Like FIFA or Formula 1 simulators, VR can be used to simulate match situations and improve reaction times.

5. Performance-Based Prize Pools

A system where earnings scale based on on-court performance metrics (similar to performance incentives in NFL or NBA).

6. Enhanced Player Tracking with GPS

GPS tracking (like MLS) integrated with wearable technology to monitor and optimize player movement and court coverage.

7. Smart Rackets with Data Analytics

Rackets with embedded sensors provide data on spin, speed, and shot accuracy, giving players detailed feedback (similar to MLB bat sensors).

8. Health Monitoring and Injury Prevention Tech

Using tech like the NFL’s player health and safety measures, tracking stress points in muscles and joints to prevent injuries.

9. Player Emotional Analytics

Using facial and body language recognition (like NBA’s emotional analytics) to help players better manage on-court stress and mental resilience.

10. Automated Fitness Programs Based on Match Data

Fitness and nutrition plans are automatically updated based on match performance (like the PGA’s custom fitness for golfers).

11. Instant Replay Access for Players

Similar to the NFL’s coach challenges, players can access instant replays of specific points to challenge calls or strategize during a match.

12. AI-Driven Opponent Scouting Reports

Similar to NFL or NBA team scouting systems, AI generates tailored reports on upcoming opponents' weaknesses and tendencies.

13. Recovery Pods for Players

Recovery pods (used in NFL and NBA) equipped with cryotherapy, sleep therapy, and oxygen chambers are made available at all major tournaments.

14. Energy Regeneration Technology in Shoes

Inspired by NBA shoe innovations, tennis shoes could include energy-return technology to boost player endurance and speed.

15. In-Match Hydration and Nutrition Feedback

Sensors in water bottles and food (like in Formula 1 or NFL) track hydration and nutrition, providing real-time suggestions to players mid-match.

16. Biofeedback Coaching

Biofeedback (used in MLS or NFL) offers players real-time data on stress levels, helping them control breathing, heart rate, and mental focus.

17. Cognitive Training Tools

Similar to FIFA's neuro-tracking programs, players could use cognitive training tools to sharpen mental acuity and decision-making under pressure.

18. Instant Tactical Adjustments via Tablets

Similar to NFL sideline tablets, players could access tablets during changeovers to review data and match footage, making real-time tactical adjustments.

19. Sustainability Bonuses

Like Formula 1’s focus on eco-friendly practices, players receive additional bonuses for adopting sustainable practices, such as using eco-friendly equipment.

20. Interactive Training with AI Opponents

AI-driven opponents simulate different play styles, allowing players to practice against diverse strategies, similar to FIFA training simulators.

Fan Experience Innovations

1. Interactive In-Stadium Apps

Similar to NFL and MLS stadium apps, fans can use AR apps to see stats, player bios, and live replays while attending matches.

2. Fantasy Tennis Leagues

Inspired by the success of NFL and NBA fantasy leagues, tennis could introduce fantasy leagues with weekly matchups, player drafts, and scoring.

3. Smart Tickets with AR Experiences

Like in MLS, smart tickets could allow fans to unlock AR experiences at different stadium locations, enhancing the live match experience.

4. Virtual Courtside Seats via VR

Fans can experience matches from virtual courtside seats using VR technology (similar to the NBA’s virtual viewing experiences).

5. Mic’d Up Players and Coaches

Inspired by NFL mic’d-up segments, players and coaches could be mic’d up during practice or warm-ups, giving fans a behind-the-scenes experience.

6. Interactive Match Prediction Games

Like Formula 1’s predictor games, fans can predict match results, point outcomes, and serve speeds, competing with others for prizes.

7. Wearable Fan Merchandise

Interactive fan merchandise (like the NBA’s smart jerseys) could feature RFID tags that interact with stadium systems for special promotions or rewards.

8. In-Match Polls and Fan Voting

Fans vote on non-critical elements of the match (like player walkout music, similar to MLS fan voting), increasing fan engagement.

9. Augmented Reality (AR) Replays

AR replays (like those used in NFL broadcasts) allow fans to visualize player movement and shot trajectories during key points in the match.

10. AI-Powered Match Highlights

AI-generated personalized highlight reels based on fan preferences (similar to NFL RedZone or Formula 1 highlight packages).

11. Interactive Data Displays in Broadcasts

Like Formula 1’s data-heavy broadcasts, tennis broadcasts could feature interactive real-time stats on shot placement, speed, and player movement.

12. Personalized Fan Viewing Experiences

Customizable viewing experiences, where fans can choose camera angles, focus on specific players, or see personalized stats (inspired by MLB and NFL).

13. Fan-Controlled Camera Angles

Fans can control camera angles or select personalized views during a live match, like the NBA’s fan-controlled camera innovations.

14. Interactive Player Stat Cards

Like FIFA’s Ultimate Team cards, tennis could introduce digital player cards, which fans collect and trade, with stats that evolve over time.

15. Live Betting Integration

Inspired by Cricket and FIFA, tennis could integrate real-time betting opportunities within match broadcasts for enhanced fan engagement.

16. Social Media-Driven Match Challenges

Fans submit match challenges (like NBA's Twitter fan voting), allowing them to influence fun, non-critical elements of exhibition matches.

17. Esports Tennis Tournaments

Similar to FIFA esports, virtual tennis tournaments could engage younger audiences, with real-life tennis players competing in virtual versions of themselves.

18. Interactive Player-Coach Interviews

Fans get to submit live questions to players and coaches during press conferences, similar to MLS or NBA social media-driven fan interactions.

19. Smart Stadium Seating with AR Features

Like MLS stadium experiences, smart seats with built-in AR screens show real-time player stats, ball speed, and instant replays.

20. Dynamic In-Match Audio

Similar to Formula 1’s team radios, fans could listen to real-time, in-match conversations between players and coaches, adding a new layer of excitement.

21. Fan Leaderboards

Inspired by MLB fan engagement, tennis could introduce fan leaderboards for those participating in in-stadium games or online challenges.

22. Player Stat Enhancements on Jerseys

Similar to NBA’s player stat displays on jerseys, tennis player outfits could feature live stats like serve speed, shot accuracy, and fatigue levels.

23. Multi-Screen Viewing Experiences

Like NFL’s multi-screen displays, tennis could allow fans to watch multiple matches simultaneously, with live stats and updates.

24. AR Tennis Coaching for Fans

Similar to PGA’s virtual lessons, tennis fans could receive personalized AR coaching on their own technique by overlaying pros’ movements.

25. Immersive Mixed-Reality Fan Zones

Inspired by Formula 1’s fan zones, immersive fan zones with mixed-reality games and experiences could be set up at major tennis events.

26. Global Fan Engagement Contests

Similar to the NBA’s Global Games initiatives, tennis could introduce fan contests, where winners get to attend events and meet players globally.

27. All-Access Fan Passes for Training Sessions

Like NFL’s fan access to training camps, tennis could allow fans with special passes to watch practice sessions live and interact with players.

28. Interactive Team-Based Tennis Leagues

Similar to MLS’s team structure, introduce city-based tennis leagues with fan clubs that support players representing different cities.

29. Integrated Live Stat Apps for Fantasy Play

Like MLB and NFL, integrate apps that provide real-time match stats to enhance fantasy tennis experiences.

30. Interactive Tennis Clinics for Fans

Inspired by PGA Tour fan clinics, tennis fans could participate in interactive clinics with former players or current pros at events.

I champion Sports and Tennis Innovation as a reflection of how I see the world. My motto is "the glass is neither half full or half empy, it is full and a half."

• My purpose is to bridge the gap between "what is" to "what can be" with provocative, new ideas that can lead to "what shall be."

Life is more wholesome when we design it to align Achievement, Fulfillment and Significance while we create a Legacy. Sports Innovation is one interesting way of doing it.

My Suggestions for You:

• Read "The Glass is Full and a Half" book
• Learn more about Leadership Performance Strategies
• Organize a Keynote Presentation or Workshop
• Join the Tennis Innovation Conference (TIC3) for Free
• Contact me