WHY I am rejecting NEW BUSINESS during this time.

Why we are PAUSING all marketing campaigns to generate new leads(for ourselves) for now..... due to the current DORSON ORANGE alert.

Don't get me wrong. Our paid marketing campaigns are still drawing leads that want to engage us for lead generation and client acquisition. In fact we are seeing more businesses/entrepreneurs than usual who want to get onboarded and start generating leads/new businesses.

Then why am I pausing and pushing these potential dollars away from my business?

Reason: We are pushing out business continuity contingencies for our existing client base. What kind of contingency am I talking about...

Here's an example: One of my clients who is a coach has always delivered his programs in a face to face OR physical classroom environment.

IF and I mean IF..... in the very unlikely event that the DORSON level raises up to RED. The programs that he is delivering would be affected. We reached out to him and highlighted this unlikely scenario,

All these extra work and implementation will be on us(no extra costs), and makes all our clients ready for the worst scenario.

This by no means is a Altruistic move BUT a Business move. When this bad episode of CORONAVIRUS is over.... guess how would my clients look at me/my company vs the other providers?

The next time they come across a mutual contact who is looking for a marketing consultant or lead generation specialist.... What would be the type of tone they'd use? What words will they use? Would it be along the lines of ...." Hey, John. You need to speak to my marketing guy Lionel. Remember that awful DORSCON Orange alert....? He helped us build a business continuity contingency plan..."

The ROI from this move will be multiple times of what a new lead/new business coming off a paid campaign now... Though it may come 6 months later, 5 years later..... Doesn't matter. It is just worth it to me.

So what are you doing now hat differentiates you AND deliver what others(competitors) can't?

Lionel Sim

"My moves tend to draw criticism and shock... Doesn't matter. They will pay out eventually"

#businessdevelopment #leadgeneration #advertisingandmarketing